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Individual task: A short, critical summary of a key text.
Journalism & Communication
Pages 6 (1506 words)
A critical analysis of Ritzer’s “‘Efficiency’ from The McDonaldization of Society” Introduction The ‘McDonaldization of Society’ created a great deal of stir within the academic circles of sociological studies owing to its informal writing style and its support of the Weberian hypothesis on the auxiliary nature of postmodern society.
The content matter that explained this core theory was developed by Ritzer in the essay without adopting any special stylistic approach and opposed the almost playful and positive visions as presented by many postmodern social theorists. In contrast to the other social theories, Ritzer’s writing presented a perception that carried a rather dark and foreboding perspective of an increasingly hostile and disillusioned world. This article examines Ritzer’s notions on efficiency within the theory of ‘McDonaldization of Society,’ and uses Klein’s and Castells’ (and other theorists’) ideas to reflect critically upon Ritzer’s assumptions. Discussion A ‘McDonaldized’ world portrays a lifestyle that is highly straitjacketed with formalised regulations and norms, machine like efficiency, and governance by a technocratic and an impersonal organisation that would dominate all daily human interactions. Thus, the term can also be used to highlight the role of a dominant body or institution (the state or any other ruling body) which formally controls and organises all production resources and shapes the amalgamation of technology with society, under the current economic scenario of technology, consumerism and capitalism based globalisation (Castells, 2000). ...
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