It cast an influence on the voters which was sufficient to bring the intended result. Key words: Negative ad campaigns, Politics, election, affect on voters, beneficial, harmful. Introduction The minds always active in the towers of politics have gained the knowledge of the powers of the media and its overwhelming effects over the minds of the populace. They have realized that media can be utilized as the biggest medium of propagation. The exploitation of media in one’s purpose has become a norm of today’s political sociality. The rule is practiced in the political campaigns of the entire world but in the United States of America, the ratio is relatively the bigger. In fact media is one of the only tools the candidates for presidency in the United States of America use to attract the masses towards their will. In the course, no hesitation is felt to highlight the negative aspects of the opponent’s life. Such ads in which the opponent’s image is presented as unfavorable are called negative ads and hence the negative ad campaigns (Kamber, 1997). Negative ads work to exploit the sentiments and emotions of the society. Negative ads work because humans are emotional and psychologically they are impressed by appeals. Though the overall turnout is not necessarily affected by the negative ad campaigns, it however helps in turning one’s already developed point of view. “Advertising matters at the margins. ...
One unconsciously processes the ads though he claims to have his mind not affected by the ads. About the undecided voters, “Drew Western” found them completely overwhelmed by the negative political ads. The reason behind is just simple: humans are curious for harms. We always stop to the wreck of a car but never to the flowers all around the roads (Sohn, 2012). Statement of Problem 47% Video is an ad in which Romney spoke at a fundraiser in the words: “there are 47% who are with Obama, who are dependent on government, who believe they are victims, and who believe the government has a responsibility to care for them” (Newport, 2012). The video entangled Mitt Romney as he had talked abusingly of the American people. Obama and company exploited the video against Romney. They told the people that Romney did not deserve to be their President as he had talked about them scornfully. The ad affected the overall political scenario of the United States of America. The strength of negativity lies in its pulling of the people to search for more information about the candidates. For instance, the 47% video of Romney leaked in the recent elections. He was talking to some confidante in a closed room and at a suitable time, the conversation recorded was made open to the whole nation. The video compelled a large number of people to rethink of their favor for Romney. Many were heard to say that after watching the said advertisement, they were of the view that Romney was narrow-minded and such a person could not lead the nation among huge crisis. This is now to evaluate the statement that negative ads definitely work. The results of the 2012 Presidential Elections reveal that both the candidates fought with each
Abstract Negative ad campaigns are perhaps the most widely practiced phenomenon in the domain of politics. Negative ad campaigns are held necessary for turning the mood of voters onto one’s own side. Negative ad campaigns can have a concentrated methodology to win the favor of voters…
65% of all US households play video games regularly with teenagers being the heaviest users. 40% are female players while 25% of all players are aged under 18. An average player clocks up to 18 hours per week. Estimates have ventured that this industry is going to be twice as bigger than the music industry this year.
The day on which the Super Bowl game is aired is considered to be a national holiday in America, known as “Super Bowl Sunday”. In 2010, it had an estimated worldwide audience of around one billion people. In United States, it is considered to be a huge national party day which is an attraction for all.
The author states that attack ads are a key part of political campaigns worldwide. In USA the particular type of ads is quite popular, since it is related to a series of advantages for those who use these ads for improving their public image. The form of attack ads, as part of political campaigns, is not standardized.
Parents and elders are always complaining about these video games because they are of the view that due to these video games their young ones are not able to dedicate themselves towards their study domains and playing hours outside. In fact, the addictiveness of video games is such that it has hurt the growing and developing cause of the society more than anything else.
Currently how voters are targeted and reached in the present age and the way it sets in contrast with old times has formed a very interesting platform for debate and a large body of research can be found regarding the multitude of differences recognized on different levels.
TV show greatly changes the perception the members of the society. The main problem is such shows have a negative impact on the society as they make the viewers insensitive on matters such as human suffering and the ability to gain knowledge on normal human behavior. TV shows celebrate negative culture such as cruelty, self - destructive or show exhibitionism.
Whether or not these ads are effective is a matter of much research and debate, and the results are mixed. Some researchers believe these ads to be effective, while others do not. That said, there are different
Most of these chemicals are indeed toxic but they come with several benefits and are mainly employed in such a way that the benefits outweigh the toxic effects. But it should be remembered that everything around us is made
With the emergence of portable technological gadgets like smart phones, laptops, and tablets, the amount of physical activity has also been greatly reduced. Now children prefer to stay inside their homes, watching television or
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