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Poison Politics "Do Negative Campaign Ads Have an Affect on Voters"
Journalism & Communication
Pages 7 (1757 words)
Abstract Negative ad campaigns are perhaps the most widely practiced phenomenon in the domain of politics. Negative ad campaigns are held necessary for turning the mood of voters onto one’s own side. Negative ad campaigns can have a concentrated methodology to win the favor of voters.
It cast an influence on the voters which was sufficient to bring the intended result. Key words: Negative ad campaigns, Politics, election, affect on voters, beneficial, harmful. Introduction The minds always active in the towers of politics have gained the knowledge of the powers of the media and its overwhelming effects over the minds of the populace. They have realized that media can be utilized as the biggest medium of propagation. The exploitation of media in one’s purpose has become a norm of today’s political sociality. The rule is practiced in the political campaigns of the entire world but in the United States of America, the ratio is relatively the bigger. In fact media is one of the only tools the candidates for presidency in the United States of America use to attract the masses towards their will. In the course, no hesitation is felt to highlight the negative aspects of the opponent’s life. Such ads in which the opponent’s image is presented as unfavorable are called negative ads and hence the negative ad campaigns (Kamber, 1997). Negative ads work to exploit the sentiments and emotions of the society. Negative ads work because humans are emotional and psychologically they are impressed by appeals. Though the overall turnout is not necessarily affected by the negative ad campaigns, it however helps in turning one’s already developed point of view. “Advertising matters at the margins. ...
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