The growth of new media has changed the way media products are produced and consumed. Particularly, mobile phones, the Internet,

High school
Journalism & Communication
Pages 6 (1506 words)
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Introduction The growth of new media has changed the way media products are produced and consumed, as mobile phones, the internet, and social networking media have increasingly become the default news channels for many urban Asians. This is the research topic that I expound in this essay with particular focus on its implications.


To understand this further, I supplement my discussion with reference from combined cognitive behavioral theory in communication and mass media. In this essay, I will be discussing the importance of cognitive and behavioral approach in creating a successful message direct to the audience, which must have been the case Apple used in order to generate future substantial market share particularly in urban populations in Asia. In this paper, I am able to argue that the advancement of effective communication channel from the new media creates a successful integration of information, which makes cognitive and behavioral appeal so appealing and effective. Cognitive and Behavioral theory Cognitive and behavioral theories have their focus on psychology of individuals. Marketing products is remarkably about trying to understand customers’ behaviors, especially on their buying behaviors. These are all observable activities that marketers for many years considered important information prior to creating product or service offerings. These can all be measured or observed as behavioral psychology focuses on observable behaviors (Feldman, 2006). ...
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