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Journalism & Communication
Pages 6 (1506 words)
Recent media studies that incorporate Marxist ideas use the concept of ideological hegemony in relation to the standards of journalistic proficiency.This approach to dominance in the society is broader than in behaviourist media studies and structuralism
The article from Reuters seems to be a promising object for the analysis of the construction of reporting standards and of the discoursive support such constructions give to the articles of this specific agency. Gramsci’s idea of ideological hegemony is related to his view of the role of the intellectuals in the society as mediators. Journalists are also included in the blurred category of ‘intellectuals’, though Gramsci says this with a slight tone of regret (141). In Prison Notebooks, Gramsci argues that intellectuals do not constitute a separate class but rather perform certain functions: “All men are intellectuals, one could therefore say: but not all men have in society the function of intellectuals” (Gramsci 140). This means that there can be no stable class characteristic of the intellectual ‘elite’ that controls ‘masses’ (particularly, by the means of media). Such role is obtained as a function, in the process of social interactions between different groups. As the influence of such groups is not limited to their official status or the power assigned to them by law, Gramsci distinguishes between ‘dominant groups’ and state institutions: he says that intellectuals are the functionaries of such “superstructures” of the society as “civil society” (“private”) and “political society” (“the State”) ...
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