Ideological Hegemony Essay example
Masters
Essay
Journalism & Communication
Pages 6 (1506 words)
Download 0
Recent media studies that incorporate Marxist ideas use the concept of ideological hegemony in relation to the standards of journalistic proficiency.This approach to dominance in the society is broader than in behaviourist media studies and structuralism…

Introduction

The article from Reuters seems to be a promising object for the analysis of the construction of reporting standards and of the discoursive support such constructions give to the articles of this specific agency. Gramsci’s idea of ideological hegemony is related to his view of the role of the intellectuals in the society as mediators. Journalists are also included in the blurred category of ‘intellectuals’, though Gramsci says this with a slight tone of regret (141). In Prison Notebooks, Gramsci argues that intellectuals do not constitute a separate class but rather perform certain functions: “All men are intellectuals, one could therefore say: but not all men have in society the function of intellectuals” (Gramsci 140). This means that there can be no stable class characteristic of the intellectual ‘elite’ that controls ‘masses’ (particularly, by the means of media). Such role is obtained as a function, in the process of social interactions between different groups. As the influence of such groups is not limited to their official status or the power assigned to them by law, Gramsci distinguishes between ‘dominant groups’ and state institutions: he says that intellectuals are the functionaries of such “superstructures” of the society as “civil society” (“private”) and “political society” (“the State”) ...
Download paper
Not exactly what you need?

Related papers

Can social media act as a platform for counter hegemony?
Social media channels did not cause uprising but played a significant role in sharing information. This paper seeks to discuss the primary role performed by social media during the 2011 Egyptian revolution (Attia, Assaf, El, Kaldas, Mo, & El-Shazly, 2011). It will explore the question whether the social media acted as a platform for counter hegemony. Finally, it will analyze theories discussing…
Race and the Mass Media
In this paper, we will discuss the impact of mass media on improving or weakening the relationships between the people belonging to different races. 2. Concept of Race, Marginalization, Racial Prejudice, and Institutional Racism The concept of race is related to the individual differences based on skin color. The concept of race is a social construction according to the sociologists’ view.…
The Concept of Hegemony in Media Advertisement
Presently, we find that advertising and mass communications has started asserting immense dominance (hegemony) over the consumer section and on institutional facets of modern capitalist societies (Fox and Lears, 1983). Various researches conducted on the role of advertisements starting from around the 1970s, have showed that mass communications plays a strong role in manipulating and persuading…
Scholarly look on globalization and cultural imperialism
After the sad period of historical drama characterized by cultural alienation of a part of humanity, a period that has really drawn and painted figures of otherness, the world today offers us an image of osmosis of cultures. The temptation is great and inevitable for African thinker invited to talk about the globalization of culture and its impact on the question of the other, to return to the…
Orientalism and Self-Orientalism
The paper also presents several reasons why the self-Orientalism and Orientalism are not important anymore in the discussion of media from Global South by non-western organizations. Critics of the West argue that the region, through a Eurocentric viewpoint, has positioned itself at the centre of the world, exploiting other communities and countries through imposing cultural transformation and…
The effects of Putin's hegemony on lives of Russian citizens
Here, a gist and common knowledge will be put forth regarding each type of hegemony; moreover, each kind of hegemony can be implemented in the scenario of relations structured on power logic, multilateral relations and bilateral relations. In the scenario of hegemonic independence, Russia is not energetic as a prevailing regional leader. However, the country has the potential to perform such a…
Theory Of Hegemony
These studies are also concerned with areas like culture, digital and visual culture, cyberspace, and media and economic and super structural social organizations with the core principal of enabling communication are the core of media studies. Various scholars and researchers have come up with theories explaining critical communication and effects affecting critical communication studies this…