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Ideological Hegemony

The article from Reuters seems to be a promising object for the analysis of the construction of reporting standards and of the discoursive support such constructions give to the articles of this specific agency. Gramsci’s idea of ideological hegemony is related to his view of the role of the intellectuals in the society as mediators. Journalists are also included in the blurred category of ‘intellectuals’, though Gramsci says this with a slight tone of regret (141). In Prison Notebooks, Gramsci argues that intellectuals do not constitute a separate class but rather perform certain functions: “All men are intellectuals, one could therefore say: but not all men have in society the function of intellectuals” (Gramsci 140). This means that there can be no stable class characteristic of the intellectual ‘elite’ that controls ‘masses’ (particularly, by the means of media). Such role is obtained as a function, in the process of social interactions between different groups. As the influence of such groups is not limited to their official status or the power assigned to them by law, Gramsci distinguishes between ‘dominant groups’ and state institutions: he says that intellectuals are the functionaries of such “superstructures” of the society as “civil society” (“private”) and “political society” (“the State”) ...
The main tool of this reproduction (often used unconsciously) is so-called ‘common sense’, an intricate game of representing some group’s opinion in the “common language” of the other groups of the society (or most of them). According to Gramsci, ‘common sense’ lies in the conventions of cultural entities within the society and is carried in language, or, more specifically, one of the languages that is characterized with “collectively attaining a single cultural “climate” (Gramsci 666). ‘Hegemony’ results from this struggle in public informational space between different “languages” (Allan 113); it is not a victory of one group over other groups, it is rather the general characteristic of the process, something that stands behind the changes in communication, thereby confirming that no language is innocent. Raymond Williams, who is traditionally associated with British Marxism, applied this concept to the daily practices in general, treating hegemony as “a living system” (Allan 110). Stuart Hall and the researchers of Centre for Contemporary Cultural Studies (CCCS) had been developing the same idea specifically in the field of media studies in 1970s – 1980s, which resulted in the deliberate analysis of such problems as “the pernicious logics of class, sexism, racism, homophobia, ageism and nationalism” in the framework of discoursive dominance (Allan 108-110). In “The Rediscovery of ‘Ideology’”, Stuart Hall notes how exactly these changes in media studies progressed in time: preceded by the recognition of the fact that media are not passive transmitters of the obvious ‘reality’ of the ‘commodity’ but rather active agents of reality creation, they focused on the analysis of linguistic and social strategies of ...Show more


Recent media studies that incorporate Marxist ideas use the concept of ideological hegemony in relation to the standards of journalistic proficiency.This approach to dominance in the society is broader than in behaviourist media studies and structuralism…
Author : cathrine56
Ideological Hegemony essay example
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