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The physical and mental effect of mass media on Humans - Research Paper Example
Journalism & Communication
Pages 13 (3263 words)
The Physical and Mental Effects of Mass Media on Humans Thesis Statement This essay attempts to evaluate the physical and mental effects of media on humans. It aims to portray that media and humans have a direct relationship. Media influences the lives of humans both physically and emotionally…
The skewed relationship is based on ultimately serving the purpose of the media and encouraging its consumption. 1. The Evolution of Mass Media and High Effectiveness Prior to the emergence of any form of mass media, human was the primary medium that was used to convey messages to a large number of people (Ott and Mack 2). This method of delivery had significant flaws. The first was their dependence on slow transportation and secondly the message passed through multiple channels or humans until it reached destination and by then it would be significantly distorted. Here lies the key difference between such methods of message delivery and mass media, mass media have the potential to reach a large number of people simultaneously in remote locations (Ott and Mack 2). So the key distinguishing feature is not just the mass audience which one may observe in a rock concert too, they key feature is remote location. Ott and Mack in their book Critical Media Studies describe mass media as having the ability to overcome physical distance and space (2). Harris and Harris in their book A Cognitive Psychology of Mass Communications write that the revolution in mass media is not unprecedented. ...