Womem and men and media - Essay Example

April 2, Kerry Tucker Executive Vice President, Marketing, Victoria’s Secret 565 Broadway New York, NY 10012 B/t Prince St & Spring St in SoHo.Dear Ms. Tucker:I am writing to inform you that I find the messages printed on your PINK line of underwear insulting and demeaning to the female gender. It is quite clear that your company would stop at nothing to sell its products by blatantly objectifying young girls. I intend to sensitize young girls around the world through social media and will send a copy of this complaint to advocacy groups and relevant government agencies.

PINK line of underwear mainly targets young school-going girls and the product needs to be age appropriate. Some of your PINK underwear is adorned with words like “Take It Off,” “Let’s Get A Room,” and “I Get Around.” I find these messages very tasteless and a huge deviation from what should be fed to a 15-year old girl. The manner in which you are exploiting media messaging vulnerability of teenagers is quite appalling. Most parents are worried about the possible impact these vulgar messages on teenage girls because your company is appealing for teenage girls to sexualize at tender age and sway boys to explore girls’ sexuality at inappropriate age.

This is dangerous to the existence of a moral society. Hyper-sexualization and self-objectification are currently taking a toll on national health with many women losing self-esteem over their own bodies. Even though I am a loyal customer to the company, I will use social media platforms to discourage my family, friends and "friends of friends," colleagues and the entire the entire world from buying your PINK underwear if no changes are made.I expect the company should do more on making women feel empowered rather than sexualizing, objectifying and throwing their intimacy into mockery.

I therefore expect your company to make necessary changes and stop perverting young girls.Sincerely,