Journalism & Communication
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Author’s Name: Course Name: Instructor’s Name: 13th November 2012 United States president is elected through a competitive political system, which has only two main parties the Democratic and the republican parties. The presidential candidates in the current elections are Barrack Obama for the Democratic Party and Mitt Romney for the Republican Party (Morgan, 2012).


Over the years, through the development of broadcast technology, candidates are given an opportunity by the media to sell their policies through a public debate. This platform helps them to improve on their campaigns, and it assists the voters to evaluate also the candidates. The communication advisor is necessary during the campaign period because he advises the candidate and party on what strategies to use to ensure victory in the elections. As a communication advisor in the Barrack Obama campaign team in the current elections, I would suggest prioritization of some issues during the final weeks of the campaign. This essay will highlight the current trending issues in the country’s politics, and advice on some arguments and the positions that the team should emphasize on. During the final campaign weeks, some issues should not be emphasized on as shall be pointed out in the essay; moreover, the last weeks of campaigning are prominent in gathering the votes of the undecided voters, and developing trust from the voters on the direction, which the country should take. Political structures are social structures in the society; therefore, the campaign teams need to consider the social dynamics in the society for their success. ...
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