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The Effect of Attack ads on political campaigns
Journalism & Communication
Pages 8 (2008 words)
The Effect of Attack ads on political campaigns The Effect of Attack ads on political campaigns 1. Introduction Succeeding in political conflicts has become a challenging task for politicians worldwide. Under certain terms, it can be quite difficult for a candidate to explain his qualities and skills to the public mostly due to the strong oppositions develop by his opponents.
The potential effect of attack ads on political campaigns are explored in this paper. Reference is made to the characteristics of these ads and their implications, both for the persons involved and for the political system. It is revealed that the effect of attack ads on political campaigns has many aspects. It is also proved that the use of attack ads cannot be controlled, even if these ads are not fully justified by existing laws. 2. Attack ads on political campaigns 2.1 The characteristics of attack ads as part of political campaigns Attack ads are a key part of political campaigns worldwide. In USA the particular type of ads is quite popular, since it is related to a series of advantages for those who use these ads for improving their public image. In order to understand the effects of attack ads on political campaigns it would be necessary to refer primarily to the characteristics of these ads, at least in their most common forms. Roberts & Hammond (2012) explain that attack ads ‘are extensively used by candidates in US presidential elections’ (Roberts & Hammond 2012, p.5). It should be noted that the form of attack ads, as part of political campaigns, is not standardized. ...
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