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The Press and Presidential Politics
Journalism & Communication
Pages 8 (2008 words)
Author’s Name: Instructor’s Name: Course Name: Due Date: The Press and the 2012 Presidential Election Politics After a rather nerve-racking campaign characterized by two conventions, four debates and heavy antagonistic endless political ads, the United States’ 2012 presidential election is officially a closed chapter.
With an indication of a descriptively "too close to call" presidential election according to a majority of opinion polls, focus shifted on the effect of a tiny fraction of the voters conceivably vital for both camps: the undecided electorates. Evident from the strategic positioning of both candidates in the final stretch, these were indeed the folks with the power to ether re-elect President Barack Obama or to elevate former Massachusetts governor Mitt Romney to the highest office on the hill. From the oscillating manner of polls up to the very last minutes, there was no doubt whatsoever that the key to unlock the answer to the United States’ stewardship over the next four years was firmly in the hands of these “special voters”. The question, however, was how to these groups could possibly be REACHED. This paper analyses the effectiveness of New York Times’ and the Wall Street Journal’s news coverage with regard to how explicit they were in informing the undecided voters about the candidates and what they stood for over the final 10 days of the 2012 presidential campaign. ...
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