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The impact of advertisements on customers - Research Paper Example
Author : ebailey
Journalism & Communication
Pages 4 (1004 words)
Advertising is one of the most powerful tools through which a company can promote its products and inform the customers about the features of its products. This is a way through which a company can increase its sales by creating an impact on the minds of the customers. …
Therefore, the advertising done by any company should be planned and executed in an excellent way so as to affect the customers. Successful advertising can impact on customers psychologically, emotionally and rationally.
Advertisers have to pay a lot of attention to the way customers think and behave. They have to carefully study the impacts their advertising can have on customer`s minds. Their main focus is on the design of their advertising as that is the component affecting the decision making behavior of the customers. The main goal of advertising should be to attract as many customers as possible and also to analyze the affects that advertising can have on the minds of the customers (The positive effects of advertising, Web). The psychological effects of advertising are such that it arouses the customer`s wish to purchase the products. In the process of advertising, firstly, the customer`s attention is focused on the design of the advertising and the information being told through it. After that, the process of reasoning takes place during which the customer`s emotions are transferred into desires of actually acquiring the product. This desire of customers is then turned into an action when they actually purchase the product. An example of this psychological impact on customers is when a particular customer watches an advertisement of a product like a burger on television. This is the first stage during which the customer`s attention is focused on this burger and the different features or ingredients of this particular burger. In the second stage, the customer starts desiring the burger and wants to actually go out and buy this burger. ...
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