StudentShare solutions
Triangle menu

The impact of advertisements on customers - Research Paper Example

Not dowloaded yet

Extract of sample
The impact of advertisements on customers

Therefore, the advertising done by any company should be planned and executed in an excellent way so as to affect the customers. Successful advertising can impact on customers psychologically, emotionally and rationally.
Advertisers have to pay a lot of attention to the way customers think and behave. They have to carefully study the impacts their advertising can have on customer`s minds. Their main focus is on the design of their advertising as that is the component affecting the decision making behavior of the customers. The main goal of advertising should be to attract as many customers as possible and also to analyze the affects that advertising can have on the minds of the customers (The positive effects of advertising, Web). The psychological effects of advertising are such that it arouses the customer`s wish to purchase the products. In the process of advertising, firstly, the customer`s attention is focused on the design of the advertising and the information being told through it. After that, the process of reasoning takes place during which the customer`s emotions are transferred into desires of actually acquiring the product. This desire of customers is then turned into an action when they actually purchase the product. An example of this psychological impact on customers is when a particular customer watches an advertisement of a product like a burger on television. This is the first stage during which the customer`s attention is focused on this burger and the different features or ingredients of this particular burger. In the second stage, the customer starts desiring the burger and wants to actually go out and buy this burger. During the last stage, the customer will go out and purchase this burger in order to fulfill his desire and wish. After consuming it, if it satisfies the customer then he will become a regular buyer and will keep buying it and if not then he will regret his decision, will not buy it again and will even tell others not to buy this burger in the future. Therefore, a company should make sure that its advertising successfully promotes the true features of its products and should not misguide the customers (The psychological impact of advertising, Web). Apart from the psychological impacts of advertising, there are a number of emotional impacts of advertising as well. Advertising can emotionally affect the attitudes and purchase decisions of customers. Researchers have proved that the emotional impacts of advertising can indirectly affect the memory of customers. Many advertisers today are trying to create emotional impacts on customers through their advertising strategies and lure them into buying the products in order to increase their sales. According to a theory, advertising can have three kinds of impacts on customers. Out of these three impacts, two are positive while one relates to a negative emotion. One of these emotional responses relates to the arousal stage of the psychological impact process and involves emotions such as joy, surprise, excitement etc. the other set of positive emotions include feelings of warmth, hope as well as care and gentleness. These emotions can together have an impact on the customer attitudes and intentions of purchase of all the customers. The impact that advertisers plan to have on customers is actually different from what customers feel and this is portrayed in their attitudes. ...Show more

Summary

Advertising is one of the most powerful tools through which a company can promote its products and inform the customers about the features of its products. This is a way through which a company can increase its sales by creating an impact on the minds of the customers. …
Author : ebailey
The impact of advertisements on customers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"The impact of advertisements on customers"
with a personal 20% discount.
Grab the best paper

Related Essays

How to increase customers commitment and loyalty to the products
Normative commitment is based on person’s feeling of being obliged to the subject of commitment. This feeling is usually evoked by certain social norms and social pressure for acting in a certain manner. Feeling obliged, the customer is more willing to help the company by recommending the product to others
9 pages (2250 words) Research Paper
How consumers react to print advertisements on second hand cars that have been labeled as offensive
This research will attempt to examine how consumers react to print advertisements on second hand cars that have been labeled as offensive. I also compare the dimensions of consumer perceptions for different respondents and how consumer perceptions are related with intentions to reject the products and the brands because of the ads.
11 pages (2750 words) Research Paper
Celebrity Endorsement of Advertisements Boosts Sales and Product Image
According to Gunter, Oates and Blades (20), the intention of organizations adopting this form of advertisement would be to transfer the attributes perceived of the celebrity to the product being advertised so that the two become linked automatically in the mind of the consumer.
2 pages (500 words) Research Paper
Media Advertisements Influence Consumers Subconscious Mind and Control their Purchasing Decisions
Based on this information, they can decide whether to purchase a particular product or avail a specific service. Besides, product awareness through ads informs the consumers as to whether the specific features of a product or service match their needs.
5 pages (1250 words) Research Paper
Advertisements and Female Gender Stereotypes
Advertisements and Female Gender Stereotypes When we talk about marketing, it is important to understand that marketing does not adopt the approach of men v/s women but it incorporates both genders to create a more attractive and eye catching advertisement for a particular product or service.
2 pages (500 words) Research Paper
Social media and its usage for marketing and advertisements

According to the research findings, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, Twitter or any other similar website. Basically, a social network website allows its users to make a profile using the services and tools provided by the website.

8 pages (2000 words) Research Paper
The impact of advertisement on female customers in Doha
The essay focus on a research exercise conducted on the impact of advertisement around the city of Doha. The research narrows down to the market segment comprising of female consumers across the city. In 2012, a substantial number of social and health agencies expressed their concerns on the messages contained in media adverts.
5 pages (1250 words) Research Paper
Measuring customers satisfaction
The writer suggests that we should develop a process in which the responses from customers can be measured in a certain program so as to yield results which can easily be analysed for future improvement. Measuring customers satisfaction not only helps to keep existing customers but provide a roadmap if attracting new customers.
3 pages (750 words) Research Paper
Advertising Argument Paper. Coke Advertisements
According to the report the Coke advertisement on the refrigerator claims that drinking a bottle will quench one’s thirst. Advertising’s role is to persuade people to buy the advertised products by showing the benefits of using the product. The coke advertisement shows that the product has been tried, tested, and proven to be safety beverage.
4 pages (1000 words) Research Paper
The Impact of Mobile Marketing on Mobile Users
Organizations rely on the fact that, most consumers of their products and services are most likely to carry their mobile devices with them in a standby state. Therefore, this makes are more likely to receive
2 pages (500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation