Mass communication - Essay Example

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Mass communication

Moreover, the analysis will consider the two pertinent arguments that seek to define the ways in which the media and culture interact with society. For such a purpose, it is necessary to view “the media” as a solitary entity rather than a conglomerate of multi-dimensional pieces. Although such a definition is somewhat simplistic, it is one of the only ways that such a broad topic can be attempted to be researched and answered in such a brief piece. Firstly, many scholars have sought to portray the way in which the media interacts with and defines culture as a mechanism by which one is forcefully shaping the other in a way that exhibits the strength and power of one over the other. This approach has been used by many to draw a level of inference with respect to the ways in which the media has a direct or indirect effect in attempting to mold and direct the shape of a given culture (Salomon 1997, p. 379). As such, this interpretation necessarily takes the view that the media is somehow operating in a type of vacuum and has the strength to both mold and shape the beliefs, attitudes, and norms/mores of society in which it interacts. ...Show more

Summary

Name Date Course Section/# Media and Culture: An Analysis One of the most interesting facets of our modern lifestyle is the degree of integration the level of symbiosis that exists between the media and our present culture. A host of studies have sought to capture the level of this effect with varying results…
Author : thadruecker
Mass communication essay example
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