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mass communication - Essay Example
Author : thadruecker
Journalism & Communication
Pages 6 (1506 words)
Name Date Course Section/# Media and Culture: An Analysis One of the most interesting facets of our modern lifestyle is the degree of integration the level of symbiosis that exists between the media and our present culture. A host of studies have sought to capture the level of this effect with varying results…
Moreover, the analysis will consider the two pertinent arguments that seek to define the ways in which the media and culture interact with society. For such a purpose, it is necessary to view “the media” as a solitary entity rather than a conglomerate of multi-dimensional pieces. Although such a definition is somewhat simplistic, it is one of the only ways that such a broad topic can be attempted to be researched and answered in such a brief piece. Firstly, many scholars have sought to portray the way in which the media interacts with and defines culture as a mechanism by which one is forcefully shaping the other in a way that exhibits the strength and power of one over the other. This approach has been used by many to draw a level of inference with respect to the ways in which the media has a direct or indirect effect in attempting to mold and direct the shape of a given culture (Salomon 1997, p. 379). As such, this interpretation necessarily takes the view that the media is somehow operating in a type of vacuum and has the strength to both mold and shape the beliefs, attitudes, and norms/mores of society in which it interacts. ...