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What are the strengths and limitations of the methods of 'political economy' in offering us insights into the operation of t - Essay Example
Author : ashleighoconner
Journalism & Communication
Pages 8 (2008 words)
Strengths and Limitations That the Media Faces from the ‘Political Economy’ Method Name Institution Course Instructor Date Strengths and Limitations That the Media Faces From the ‘Political Economy’ Method The media approaches in the world of business through news services are turning complex…
Studies depict that the media units reach the reader through catchy information that propels the purchases and drives out competition. However, the act is often a tricky affair as the media may employ propaganda to enrich the information and reach the reader with the desired degree of perception (Skinner, 2005, p. 2). The context documents the theories and theorists on the limitations and strengths of the media in relevance to the political economy method and the general environment. The Political Economy Method Media channels release news to the environment meant to convey information on the actual outcome of events that affect the lives of individuals. In the competitive media industry, the channels shift concerns towards profitability rather than practice the right approaches to the environment through abiding by the code of conduct. For example, the readers do not expect that the information conveyed to them could be ill yet interesting, but on the other hand, it is a criterion approach that only catchy information would sale to the readers profitably (Mcchesney, 2008, p. 45). The practice implies a conflicting situation to the ethical code of conduct and the prevailing cultural values and the extent upon which the media practices further contrast with the will to deliver information and that of amassing profits (Plappert, 2010, p. 3). ...
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