Canada
Masters
Essay
Journalism & Communication
Pages 10 (2510 words)
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The will of the consumer wishes to turn back the wheels through the bales of progress. They may ride the notion only in the art of role-playing when the food industry during certain epochs a red flag is raised by the outcry of ordinary opinion. Major industries of consumption products throw one of their shiny new fiasco-makers to the public…

Introduction

Articles by the media in the summer of 2008 covered reports on the outbreak showing colorful slips of a ‘listeriosis investigation’ eventually turned to entire wrenched, gray pieces such as “Sorry Situation” (Brent, 2008). In December following the summer which became a funeral mourning 22 million deaths upon the eating of cold-cuts sold by Maple Leaf Food’s two tainted lines at the entity’s Toronto headquarters, a $27 million-dollar class action lawsuit disabling a company which had already suffered a deficit that semester, the report fell that safety measures had shattered. Litigation inched its way into the top Canadian food-processing industry as the sentient illness forced its way across papers, the public opinion crying out a public timeline: “Listeriosis Outbreak in Toronto Now Linked to Five Deaths” (Ewing, 2008) in August, “Sorry Situation” (Brent, 2008), for September’s glow, and October’s gold-reel, “Maple Leaf finds new listeria cases” (Elliott, 2008). President and chief-executive of the mega multi-billion dollar service-issuer in a clear concise way emulated a stream of heartfelt warmth to the public betwixt the sparkling timeline filled with protocol and positive results. In 2004 an article by Salvage entitled, “Petite hams pack a punch: smaller products are designed for on-the-go families,” excited consumers before four years along the timeline later another enchantment, “Maple Leaf designs pigs for markets” (Bertin, 2001), again stole the market. ...
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