Got a tricky question? Receive an answer from students like you! Try us!

summary of consumer insights and consumer media profile of Kit Kat for China - Essay Example

Only on StudentShare
Undergraduate
Essay
Journalism & Communication
Pages 4 (1004 words)

Summary

Name: Instructor: Course: Date: Kit Kat Demands Part 1: Current economic status China has over the years seen an upward trend in economic growth. For 2012, it had an average of 9%. At the same time, it had an increase in revenues collected yearly. The increase was about 125…

Extract of sample
summary of consumer insights and consumer media profile of Kit Kat for China

Its economic growth can be regarded to be slow despite the stability in its trends. The stability of business growth in a country can be attributed to good international policies and relationships with other foreign countries (Chow 211). It has expanded the boundary of its business associates as well as partners. For instance, recently, the country has entered into several business deals with other foreign countries and multinational companies to widen its demand pool. However, its economy is on a slow growing trend, an issue that is of great concern with others counter plating that the country’s economy would likely face a deep fall if the issue is not reverted. Slow economic growth can be associated with inadequate advertisement strategies. This work focuses on limitations as far as media business adverts are concerned. China imposes a lot of restrictions in the media business adverts. Such restrictions are meant to limit chances of consumers being misled by the economy sector. For instance, it does not allow the mentioning of certain foreign companies, medical institutions, among other elements in media adverts. Medical sector is meant to contribute a good portion to the general national economy, but inadequate medical adverts may force the citizens to seek medical services from foreign medical facilities with comprehensive adverts. ...
Download paper
Not exactly what you need?

Related Essays

New Media in China
(Ditong, 2009). This was unexpected of China. As in the past, Chinese media had never broadcasted instantly news related to natural disasters without the consultation and direction from the Chinese Government. But this was the first time it had behaved differently. In the 1980’s reporting of such disasters was not allowed as it was considered not to be in the best interest of China. It was thought that reporting such events would harm the country’s good reputation. With time, China’s perspective regarding the broadcasting of news related to natural disasters changed to becoming more open…
8 pages (2008 words)
Do we live in a celebrity-dominated consumer culture?
This "Do we live in a celebrity-dominated consumer culture?" essay outlines how media change our values and our consumer needs. "Blum notes, however, that critical demands for "more realistic" media images are ineffectual: "To imagine that there are people who could change the images if they wanted to is to misunderstand the embeddedness of the image producers in a cultural machinery that they don't run but instead merely service. For them, as well as us, the linage and beauty are coextensive" (p. 65). Feminist calls for resistance to the beauty myth are no better, for there is no way to step…
16 pages (4016 words)
Company profile for the media company "HBO" (Home Box Office)
The channel is expanding its broadcast continuously by licensing its broadcast to television networks and presently people of about 151 countries around the world are enjoying its original programs. At the same time, HBO’s branded premium pay and basic cable networks are operating in about 50 countries of Latin America, Central and Western Europe, and some parts of Asia as well (http:/www.timewarner.com). At the end of 2011, it had about 81 million global subscribers out of which 42.5 million are international premium pay and basic cable subscriber while rest of 39.4 million are nationwide…
10 pages (2510 words)
Define Learning From the Perspective of Consumer Behaviour Theory
The proponents of this theory do not focus on the learning process but on the response of individuals to external stimuli.) this theory is also referred to as the stimulus response or vicarious theory. The classical and operant conditioning approaches try to explain this theory. According to classical conditioning, the stimulus is responsible for the response observed while for instrumental conditioning, the converse is true. When the classical conditioning is applied to consumer theory, the product brand triggers a response from the consumers that is desirable and enforces the desire to buy.…
5 pages (1255 words)
Profile
Therefore, his choice to make appearance in this profile leans on the interesting aspect of charisma and personality that is infused in his daily activities as noted in his hobbies. Alternatively, Aysha Janahi stands out because of his unwavering resolve to utilize his education as a tool to liberate his nation from the turbulence of the simmering Arab Spring. This actually compliments his optimism that is also observable in the inability to judge persons of non alignment in terms of sexuality and preference. In other words, Aysha comes as a young man who is ready to conquer the world despite…
3 pages (753 words)
How do western media cover China
Historically, western nations of the world have risen and developed much earlier than those from the far east, especially South East Asia. Such developments in the west from the fifteenth century have radically shaped the image of Europe being a forerunner in progress. It has set the standard for the rest of the world to emulate (Cao, 2012). This has developed an arrogance which claims the western portrayal of the ‘orient’ as incapable of ‘modernization’ (Said, 1978). From nineteenth century scholars such as Marx and Hegel, to modern authors such as Fukuyama (1989), non-Western nations…
11 pages (2761 words)
Global analysis of communication media in China
There is more than one factor which determines the global communication outlook of a country. For a country like China major factors that hamper its global communication issue include, but are not limited to the political and institutional based constraints the country faces, lack of knowledgeable and skillful workforce and major differences in cultural and media traditions in comparison to how they are in the west. At this stage it wouldn’t be wrong to say that China is centrally situated in the global communication setting owing to several issues. The most important of them include the…
4 pages (1004 words)