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Social Media & Public Relations
Journalism & Communication
Pages 7 (1757 words)
Social Media and Public Relations Introduction Public relations has now been closely associated with social media since the development of the Internet in late 20th century. According to Evans, Twomey, and Talan (2011, p. 1), social networking sites are considered to be “integral parts of groundbreaking public relations plans” especially during the renowned campaigns of President Barack Obama…
As the Internet has transformed into a sophisticated hub for ‘netizens’ so as to the nature of online communication and exchanges of propaganda, campaigns, and information drive (Duhe, 2007).These changes are obviously referring to the significant changes in the way Facebook, Twitter, and blogs provide means of communication outlets that are not available in the early 20th century. For this research, we will focus largely on the use of Facebook in revolutionizing the conduct of public relations in recent times. The Value of Social Media to Public Relations In the past, press releases were an integral component of public relations until online news releases agencies began to appear in the 1990s, creating a halt from too much reliance on fax machines and e-mails. As the years passed, press releases continued to exist but were also modified to fit the changes in the medium used. Press releases are now exchanged at a fast pace and in the most convenient way: using embedded multimedia. ...
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