StudentShare solutions
Triangle menu

Public relations in media and cultural contexts (1/2) - Essay Example

Nobody downloaded yet

Extract of sample
Public relations in media and cultural contexts (1/2)

Culture in media features a gap in system of life in which certain meanings and values can be expressed through arts or education. This paper will analyze the use of media propaganda as a tool of public relation to influence the diverse cultural practices in the market. Discussion Apple Company has applied the practice and the use of media public relation in influencing the customers. Apple Inc is a competitive company in a competitive market because its commodity compatibility and hardware are oriented to clients need. A. The numerous transformations in apple Inc during the years from inception to the present time includes several strategic management variations initiated by the use of media public relations. In so doing they have promoted their equipment and software transformation (Sigmund, 2007). The strategy application led to the creation of the Apple II that became more users friendly and focused on consumer industry. With the sales increase, the management progressed with the alteration of the company strategy in order to promote its products in a bigger market share as possible. The strategy became a large development to all consumers with the company adverts in media. (Nixon & Gay 2002). The main issue is how to support a balance between promoting the products without interfering with customers perceptions hence the need to apply propaganda and animated adverts. This leads to establishing the formulation of ideas in the market structure while supporting the results of the outcome formulation. The Public relations, media and culture constructs fundamental systems that emphasize the need of media use. The appropriateness of the public relations to issues that may be above the organizational procedure is the consideration of the targeted culture (McNair 1998). To support this apple in one of their adverts claimed that their products lit up the same parts of the brain a religious deity does. The company further hired an evangelist named Guy Kawasaki to take the message back to the consumers. The preacher-getting job done took on the streets to emphasize the BBC excerpt in favor of the company. Though it may seem propaganda, the believers were satisfied and were converted into a potent marketing force to grow the universe of customers. This was dubbed “Creating Customer Evangelists” The concept of marketing applied here was to entice the religious culture while maintain good public relations. The impact led to slogans of “one brand one product one religion.” (Rodriguez, 2012). Integration of Public relations in media and cultural contexts into a business may be characterized by an application of the principles propaganda, which can be helpful if used in the context of the particular culture. The integration of Public relations in media and cultural contexts in any business may ensure consistency in sales and customers perception as well. The website as a modern tool of media uses secondary materials for information sources hence the likelihood of propagating created marketing strategies. The media sources that market Apple consisted of journals, books, reviews on articles and writings by prominent icons in the music industry. According to Baran (2012), the magic bullet theory explains that propaganda is powerful enough in penetrating most people’ ...Show more


Public Relations in Media and Cultural Contexts Name: Instructor: Introduction Public relations as a tool of success have obtained interest in many organizations. Propaganda use in media is a fundamental issue in addressing the manner in which public relations can be articulated in organizations cultures…
Author : emmett34
Public relations in media and cultural contexts (1/2) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Public relations in media and cultural contexts (1/2)"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Social Media & Public Relations
As a result, other leading companies and organizations followed the enormous success of the political strategy of Obama as it is the work of Public Relations. With the advent of technology comes the rebirth of public relations. When Web 2.0 prompted the introduction of Social Media, so as the evolution and rise of PR 2.0 which allows the use of multimedia to enhance and improve the way public relations is conducted by the practitioners.
7 pages (1750 words) Essay
Public relations in media and cultural contexts (2/2)
If we talk about the scenario of daily consumption with respect to the pattern consumption of a well known model, which is called circuit of culture model, the model has a number of daily life implications. These include five interlinked dimensions which are needed to elaborate the overall model.
4 pages (1000 words) Essay
Employee Relations Report (2:1 for masters)
Numerous laws have been developed to help in creating standards of relations between the employee and the employers. Trade unions With regard to managing employee relations, there are a number of things that managers need to understand. Labour unions are a significant factor to consider for Human resource managers.
12 pages (3000 words) Essay
Socio-Cultural Turn in Public Relations Scholarship
Public relations forms an important aspect in almost every human undertaking be it at corporate, public, or individual level. It entails the constant exercise of taking control of all the relevant information circulating between the public, organization, and even the public in general.
8 pages (2000 words) Essay
Public communication
In modern day politics, public communication is taking center stage and success of governments to a large extent depends upon the ability to communicate effectively to the public. Information is now becoming more than a crucial weapon for acquisition of social, economic and political power in any country. Nowadays media is playing an appropriate and effective role in managing governments.
9 pages (2250 words) Essay
Media, ritual and contemporary public cultures
However, during the Renaissance in Europe, nationalism and empiricism took the centre-stage and people commenced viewing life through the lenses of realism as opposed to
15 pages (3750 words) Essay
Public Relations in media and cultural contexts
The online foreign exchange market is associated with the trading of currencies with a view of taking the advantage of appreciation and
8 pages (2000 words) Essay
Contemporary Media Practices
For instance, the use of mobile phones for communication between family members is a prime example of the manner in which media intervenes into the
18 pages (4500 words) Essay
Discuss the Influence of Modern Media Sources On Terrorism In a Globalised World With Many Cultural Differences
In this paper the influence of modern media sources on terrorism is critically discussed by focusing on cultural diversities in a globalised world today. By terrorism, reference is not only made to the advancement of terrorist acts but also to the fight against terror. It will be admitted that there remains as many cultural differences across the globe as possible.
16 pages (4000 words) Essay
Planning and management of public relation campaigns
First, public relations, as a practice, refers to the “development and management of ethical strategies using communication to build relationships with stakeholders or publics” (Johnston & Zawawi, 2014,
40 pages (10000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us