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How newspapers will use social media and internet to expand readership in the future - Term Paper Example

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How newspapers will use social media and internet to expand readership in the future

Newspapers and radio channels are far behind than television today in terms of the spread of news for the sole reason that with the click of a channel or press of a button one can both see or hear the news on the go, as and when it takes place. Newspapers, even though they provide the audience with a chance to spend time reading and enhancing their knowledge, arrive a day later, by which time the person may already be well versed with the news. Newspapers however have a tangible form that many people are attached to and not willing to give up. Yet, it must be understood that newspapers can make use of the social media in order to expand their readership in the future as more and more people are logged onto the internet these days. Students, workers as well as professionals and home makers – almost everyone and anyone have an account on a social networking website. Thus in order to tap the potential, newspapers can exploit these platforms and display their news banner there, attracting readers onto their websites and thus help them in enriching themselves by displaying their news. (Rani Malla) Today, a number of newspapers have online editions, like Wall Street Journal and New York Times to name a few; these newspapers put up everything and more on their online versions, where people may subscribe and get hourly updates on the world’s events. Newspapers can also take over social networking websites to attract more readers by creating their pages and groups and involving forums for communication over the news among various people. Moreover, blogs and online journals are encouraged by newspaper reporters and writers in order to increase readership and expand their customers so that they are able to include more and more school and college going children. For example, the attempt by BBC to involve the young activist Malala Yousafazi to write an online blog about her life as a young girl who wants to be educated attracted not only the usual news readers but also many school and college students because they were able to relate with the writer and her plight. (BBC News) Young journalists and graduate students that take jobs in the news industry have a very deep understanding of communication through the social media – not only because they study these subjects in their universities but also because they are a part of this technological revolution and are constantly connected to the internet and websites on the social network. They have excellent knowledge about how to make updates and notifications go viral and thus will be able to assist in spreading news and making sure that there is an expansion of readers. Moreover, the new generation of people are moving away from the traditional style of reading newspapers and instead using social media on the internet to read because it is faster and more convenient – one can access the news from one’s smart phone while travelling and this saves time and energy of sifting through news in a newspaper. Not only this but the news industry is also looking towards adapting an environment friendly approach which involves the lesser use of paper because it leads to ...Show more


Name 30 November 2012 Assignment The social media is the best method of keeping in touch and up to date with the current affairs of the world. Today, almost the entire world is connected to each other through the social network and media on the internet because of faster communication as well as swift and easy interfaces for users of all ages…
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How newspapers will use social media and internet to expand readership in the future essay example
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