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Journalism & Communication
Pages 4 (1004 words)
4RFUTURE is the only organization that is using a social marketing campaign with a focus on overpopulation and resource depletion. Also the only organization traveling across the nation with that focus, targeting students between the ages of 18-25.
In order to make students between the ages of 18-25 more aware about their impacts on resource depletion and overpopulation, we are planning to incorporate Guerilla Marketing by traveling across the U.S. to a variety of universities to speak about their effects. Our goal is to increase the number of students’ knowledge of resource depletion and overpopulation 40% across the 10 largest colleges in the U.S. over three weeks. While our budget may be low, we are thankful to the World Health Organization, and the Forest Stewardship Council, supporters in both educating people about the issue of overpopulation, and using recyclable resources. Both organizations plan to fund our trip across the nation (which includes driving in hybrid vehicle), and the cost of our thousands of flyers. Along with using Guerilla Marketing as part of our campaign, 4RFUTURE plans to hand out plantable informational flyers in order to spread the word about our campaign. These flyers contain wild flower, herb, or vegetable seeds that can be replanted into the earth. Furthermore, we plan to promote a paid internship program for the following year, where interns will not only be able to put that experience on their resume, but they will travel across the nation to 10 different universities with hopes of further spreading the issue of overpopulation. ...
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