4RFUTURE is the only organization that is using a social marketing campaign with a focus on overpopulation and resource depletion. Also the only organization traveling across the nation with that focus, targeting students between the ages of 18-25. …
In order to make students between the ages of 18-25 more aware about their impacts on resource depletion and overpopulation, we are planning to incorporate Guerilla Marketing by traveling across the U.S. to a variety of universities to speak about their effects. Our goal is to increase the number of students’ knowledge of resource depletion and overpopulation 40% across the 10 largest colleges in the U.S. over three weeks. While our budget may be low, we are thankful to the World Health Organization, and the Forest Stewardship Council, supporters in both educating people about the issue of overpopulation, and using recyclable resources. Both organizations plan to fund our trip across the nation (which includes driving in hybrid vehicle), and the cost of our thousands of flyers. Along with using Guerilla Marketing as part of our campaign, 4RFUTURE plans to hand out plantable informational flyers in order to spread the word about our campaign. These flyers contain wild flower, herb, or vegetable seeds that can be replanted into the earth. Furthermore, we plan to promote a paid internship program for the following year, where interns will not only be able to put that experience on their resume, but they will travel across the nation to 10 different universities with hopes of further spreading the issue of overpopulation. ...
The surveys will provide us with a basis of what our target market knew before and after our presentations; ultimately adding to our research about how we can further educate our target market, or the areas in our campaign that require change. Strengths: • We act on our own campaign. We recycle, we replant our flyers, and teach others how to do it. • Since we are passionate about teaching our target market about their impacts on resource depletion and overpopulation, we’re traveling across the nation with funds from reliable sources, and on a cost-efficient budget. • Our trip across the nation will be driven in a hybrid car to show our dedication in decreasing carbon emissions and helping the environment. • We are original. Rather than using media to convey our goals and objectives, we’re using a social marketing campaign in order to interact with our target market. • Part of our social marketing campaign includes a paid internship program for students interested in partaking in the same trip the following year. Weaknesses • Students that throw away our flyers, and disregard our message. • Students who don’t support our message. • Students who think other issues are more important, and counteract our objectives. • Traveling on a low budget. • Limit of universities that we’re presenting to. Opportunities: • No other organization is doing a campaign like ours; targeting students with a main focus on overpopulation and resource depletion. • No other organizations have incorporated an internship program that will enable students to participate in the same campaign. • A large market to reach, because we’re traveling across the nation! • We ...
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