Media as a form of communication was introduced about 550 years ago. In the past, there was only print and audio form of media; in the form of newspapers and radios. There has been a lot of growth in the media especially with the introduction of technology. Innovation in media related technology has ensured that the members of the public can access more information and in a timely manner. One of the mass media that revolutionized the advertising, information sharing and entertainment aspects of the media was the introduction of television. This paper will discuss the impact of television on the mass media content and origins of television advertising. Introduction Mass media is an important aspect in the world because it informs the members of the public on current events that are being witnessed around the nation. The advancement in innovations has led to a growth and advancement in the mass media channels. The introduction of television brought a form of media communication whereby individuals could see and hear what was being reported. Television grew to be very popular because could see and hear what was being communicated. Initially, most of the content that was being communicated was mostly informative content such as current events at the local and international level, the weather and documentaries. The content on the televisions was also black and white. With time, the content expanded to include entertainment content like music and soap operas that increased the number of individuals that subscribed to television. Thesis statement: Television media led to the decline in the traditional media channels such print magazines and radio. Television media content The introduction of televisions in the 1950 decade brought competition to the already established newspaper and radio industry. The other forms of media that existed had to establish and introduce new strategies so as to maintain market relevance. In the year 1962, installing and use of satellite Telstar I was initiated (Lamb et al). Real time images and audio content would be transmitted to the audience from wherever it was occurring. This enabled television media to have an upper hand since it could transmit news from all over the world. This gave television media an upper hand in the media because individuals would source information content from all over the world and it had an entertainment factor. According to Barkin (p 10), people liked television media because they felt that it was valid in comparison to radio and newspapers forms of information content. There were few television programs that broadcasted, so some of them had to be repeated before station broadcasting hours ended. The 1980 decade witnessed lot of progress in television media due to the launch of 24 television hours especially in the United States of America (Barkin p 9). This increased the number of audiences for the various television stations that aired throughout the day and night. People who worked at night were kept busy and entertained by the continuous programs on their favorite television stations. With the growing popularity of the television stations, other forms of media such as radio, newspapers and magazines recorded low sales volumes. Some newspapers had to close their businesses due to the high competition from the television stations. A greater number of people preferred to view images as they listened, in contrast to reading or just listening without ...
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Because of such a well organized and frequent appeal it makes to the public through advertisements, public feels drawn towards the ideas it projects without even realizing that. Media has negatively influenced the society in many ways some of which are discussed below: People start to approve of the negativities around them: While imitating the glamorous role models, people tend to adopt what is wrong what they would otherwise not.
It has been unveiled from different research studies and reports that children are exposed to intense violence through entertainment programs run on the media. the entertainment violence is found having very strong and negative impacts upon the behaviours, thinking and attitude of the children because exposure to violence led towards generating and increasing the level of aggression among the children and their start practicing violence in their everyday routine activities (Huston, 1992).
According to the paper in the modern world, media plays a more significant role than never before owing to the numerous events and happenings that take place instantaneously. Certainly, the way media has revolutionized especially in the past decade has changed the way people across the globe operate. This is especially so due to the emergence of the social networking sites that supplement the mainstream media in the dissemination of information, the veracity of much of its content is questionable.
Censorship can be defined as the control and regulation of ideas and information that goes in a cycle through the people of the society. It also refers to reviewing and analyzing print and electronic media to remove or suppress parts that are deemed unfit for the public to view.
The alternative of mass media is the Internet. The work of Habermas “Structural Transformation of the Public Sphere” (1989) emphasized the importance of people’s ability to influence the existing media or creating alternative methods. It is understandable that politics and media are the spheres, which are able to interconnect with each other and thus depend on each other.
Its noble principle which is to integrate a unified economic, political and cultural system across the globe had turned towards dominance of world affairs under the powerful states. Its aim for economic growth, prosperity and economic freedom had become a move towards
Media has negatively influenced the society in many ways some of which are discussed below:
While imitating the glamorous role models, people tend to adopt what is wrong what they would otherwise not. The audience tends to be neglectful
Since media can reach large audience without any hassle, therefore, it has also been used for negative purposes as well, i.e. for the purpose of propaganda. For this reason, not every state and country have a sound and strong relationship with its media. However,
increased application and dissemination of the Internet, which is a key source for globalising news, through the official websites of newspapers, and the latest invention is the social media.
Social media represents resources and provides a platform to share content in the form
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