(Media Technologies and convergence Raymond Williams) Using examples outline and examine 'Raymond WillIams' (1974) critique of

(Media Technologies and convergence Raymond Williams)  Using examples outline and examine
Journalism & Communication
Pages 13 (3263 words)
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Media Technologies and convergence Raymond Williams Student name Course name Tutor Institution Date Introduction Examining Marshall McLuhan’s work inevitably entails consideration of the issues surrounding his work and the claims by Raymond Williams that the work epitomises and promotes the concept of technological determinism.


McLuhan believed that technology is the key aspect that shapes society. This school of thought has been put to question by Raymond Williams, who provided the first evidence that Marshall McLuhan is a technological determinist. McLuhan comes out as a bold proponent of the idea of social constructivism (a theory that defines media solely in terms of the ideological and semiotic content of the broadcast). He stresses the validity of the concept that the medium is basically defined by the message broadcasted. In a nutshell, Marshall McLuhan believes that the fundamental essence or consequence of any form of technology or medium is the significant alteration of the pattern or scale that it ultimately incorporates into the daily operations of humankind. This essay examines Raymond Williams’ critique of McLuhan’s work by means of a focused analysis of the key aspects. The television Raymond Williams is strongly opposed to Marshall McLuhan’s analysis that the world has been altered by television, which is intended to mean that watching television reduces one’s intelligence quotient (IQ). Although McLuhan’s line of thought is somehow consistent with experience in the media, Williams argues that it would be overly deterministic to believe in the precepts of this model. ...
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