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Fashion Industry Shaping Up With Inputs From Social Media.
Journalism & Communication
Pages 20 (5020 words)
Social media is the most trending wonder of the present and the future. It has highly widespread boundaries and should be adopted in order to pace up in line with the developments of the modernized human society…
Undoubtedly, the most active trend of the present times, social media continues to evolve with each passing minute as the number of human beings adapting it increases manifolds. Not only does the number of human beings getting connected via social media increase but there are also extremely rapid advancements in the technologies upon which all the advancements are pioneered. After the advent of Internet a few decades ago it is now that all the activity is majorly focused on Social web and via it on the Social Media. This research is attempted to evaluate what social media is, what are the core concepts of fashion and how the internet has promoted and affected the fashion scenario. The integral position of social media and is its importance in terms of its structure, functioning and the challenges associated with it. The components of the web 2.0 are discussed along with the social media tools emphasizing particularly upon their influence with respect to the fashion industry. The growing and changing world of Social Media also immensely affects the marketing arena and proportionately the fashion scenario. Specifically the concept of e-business with respect to its integration with the social web and the fashion industry is discussed. Marketing and advertising are also developing new meanings in line with the development of social media across the globe. ...
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