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semiotics - Essay Example
Journalism & Communication
Pages 5 (1255 words)
Introduction Background The argument analyzed in this paper is about an advertisement endorsing the brand named DKNY Donna Karan New York. This brand offers perfumes especially for women. This paper describes the ways through which the product is endorsed in the advertisement through text, connotations or denotations that are used to convey the purpose and increasing sales of the brand…
This analysis presented in the paper concludes the ways in which the advertisement message is portrayed in every aspect. The effectiveness of the message is also analyzed by figuring out the volume of sales before and after the new advertisement presentation. The goal of the advertisement is to attract maximum number of customers. The complete research aims to get the idea that how much sale boost company can get from such advertisements. Body 1 The radical essay of Barthes ‘Rhetoric of the image’ written in 1977 proposed that the images portrays different meanings than words and these can be described in many ways. The images can be communicated in wrong ways sometimes because people get the idea of every phrase or image from their perspective. Reading Barthes approach is about the idea of three layers of the meanings which an advertising image conveys when used with other symbolic representations. The first layer is perceived as the linguistic part from the message which consists of words and text messages. ...
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