StudentShare solutions
Triangle menu

Business Report: Media planning - Case Study Example

Not dowloaded yet

Extract of sample
Business Report: Media planning

SWOT Analysis Strengths Village surf has held itself with firm loyalty towards the avid surfers since 1969. It is a genuine surf shop packed with all kinds of material required for a true surfing experience; “surfboards and beachwear among the others. The prices of the products are set to fit the budget of the middle class that earn an annual income of less than $28,000. The location is on the western coast of the Atlantic Ocean. The place is a simple structure made of cinder block with beach images hand painted on the walls, made for being the surfers’ hang-out and also a comfortable place for non-surfing tourists. Village Surf Shoppe is the only shop in South Carolina sponsoring team riders. To move ahead of personal selling and sales up gradation through word-of-mouth, the shop has used guerilla marketing as its primary media vehicle. The innovative tactics and elements of surprise lurking in this marketing strategy strikes the purchaser at a personal level, which makes the marketing campaign more successful than traditional methods. To build product awareness, Village surf stickers and branded t-shirts have gone a long way. Besides, it holds surf competitions quite regularly, which attract serious surfers from different places. Weakness Village Surf Shop is faced with local competition from Waller Bear’s, Surf City and Eternal Wave. Both Waller Bears and Surf City are within ten miles from the Village Surf Shoppe. Waller Bear’s offers skate merchandise besides surfing goodies. The shop area is tightly packed with merchandise. So it might be a trouble for the visitors to go around the shop with few friends or even locate a particular item form the lot. In today’s world the internet plays a major role in deciding the fate of a business enterprise. However, the Village Surf Shoppe does not seem to have a very strong website. The website does not provide enough information about the products it offers. A person would not find much information about the services that are available by going through Village Surf’s website. Opportunity There are more than five million surfers across the world and the market for this sport is growing at a rapid pace. Although it is a favorite choice for the surfers in the southeast, market for this surf shop is also growing inland in Columbia and Charleston in South Carolina and Charlotte in North Carolina. Hence it is not any more necessary to be an inhabitant of a beach town to be a serious surfer. The sports lovers are willing to drive for one to three hours in order to reach a surf shop. This provides unprecedented opportunity for the surf shop to expand its business. The target group is the population belonging to the age group of 18 years to 24 years. These men and women are young and energetic, and surfing is a healthy outdoor activity that provides a very good taste of adventure for these people to savor. The adventure loving young population also spends lots of time surfing the internet. Blogs and chat rooms help in the promotion of this sport via discussion among the like-minded people and serves as a strong medium of attracting potential customers in the Village surf. Village surf’s advertising slogan is “Hardcore since 1969”. Television programs, films and documentaries have assisted the growth of the market for surfing. Some reality shows like the one named Surf Girls have been ...Show more

Summary

Business Report: Media planning The Village Surf Shoppe is one of the top players in the surfing business in the United States of America. It is located in Garden City near Grand Strand in South Carolina. It is in the “Myrtle Beach retail trade area” (Village Surf Shoppe, 143) situated on the eastern coast of the country land outlining the North Atlantic Ocean…
Author : stehrshyann
Business Report: Media planning essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Business Report: Media planning"
with a personal 20% discount.
Grab the best paper

Related Essays

Video Business Case Report on acQuire Technology Solutions - Case 2
The financial crisis affected not only the financial institutions but also a majority of other private and public organizations operating both internationally and domestically. The current economic and financial position of a corporate organization has been studied on this paper to prepare the decision criteria for the company.
8 pages (2000 words) Case Study
Business Strategy and Planning
I attempt to do this in a few paragraphs below. Sainsbury's was founded in 1869 by the Sainsbury couple, John James and Mary Ann, at 173 Drury Lane, London. By 1882 Sainsbury's had four shops, by 1900, 48; and by 1939, 244. In 1950, Sainsbury's introduced the 'American' style of food retailing and during the following three decades all Sainsbury's stores were converted into modern supermarkets.
8 pages (2000 words) Case Study
Gala Dinner and the Media Launch
With high competition and advancement in technology, events and festival have become so competitive and few organizations get their events successful. Organizations need to carry out proper and through marketing research to ensure that they succeed in holding the events.
15 pages (3750 words) Case Study
Business Report for Radisson Hotels and Resorts
It operates in 61 countries with 435 operations (Wikipedia). In fact, most of Radisson Hotels and Resorts are located in the United States (since 359 operations are placed in the United States) (Wikipedia). Outside the United States, the company has been franchised by Rezidor Hotel Group (Forbes).
10 pages (2500 words) Case Study
Strategic Planning
Now with the passage of time his children grew up and have taken the responsibility to run the business with their personal ideas. In the context of the study, I have been hired on a short term basis for the purpose of assisting the company in reviving their
2 pages (500 words) Case Study
Generational marketing and social media
Technology has been improving all along and was never used by the baby boomers. However, it was less used by generation X and highly in use by the generation Y. Baby boomers are a people who have much time with families and friends due to less work.
5 pages (1250 words) Case Study
An individual report which debates a contemporary issue in E-Business
Rather than taking a universal survey of how broadly defined terms are applied within the realm of business, the following analysis will instead focus upon these
12 pages (3000 words) Case Study
Business Media
Her producer disagrees with her choice of the Air Canada story and says the story should probably miss in the rundown. After she objects, the producer tells her that she had no choice except complying. The outcome of the decisions made by the producer
2 pages (500 words) Case Study
Business Models and Planning
Customers have the freedom to choose in-house or take-out options. In-house options include fine dining services. The restaurant also retails its signature ingredients through its take-out option. The ingredients are supposed to offer an
3 pages (750 words) Case Study
Media planning
For the Sparrow’s hospital that is planning to come up with fun event for promotional purposes of a certain health aspect such as cervical cancer, the
1 pages (250 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation