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Journalism portfolio - Essay Example
Author : fdeckow
Journalism & Communication
Pages 4 (1004 words)
JOURNALISM PORTFOLIO: A REFLECTION By 10th, January 2013 The portfolio comprises a number of works carried out on the Ray-Ban sunglasses. The Ray-Ban is a popular brand of sunglasses in the world. Therefore, it is of great interest as to why a single brand of sunglasses can gain such immense popularity across the globe, when there are other brands, which have not gained considerable brand popularity…
The gathered information shows that there must be unique factors behind the popularity of the Ray-Ban sunglasses, helping it beat competition in the market. The portfolio therefore, mainly aims at establishing these factors, which have contributed to the success of the Ray-Ban sunglasses worldwide. In the portfolio, there is different information, and findings about Ray-Ban, including its other products, challenges, and its marketing strategies. First, it was important to understand and be familiar with the Ray-Ban Company and its history, before delving deep into its business operations. It is established that Ray-Ban brand stepped in the market in 1937, with Bausch & Lomb, an American company, as its founder. Although sunglasses in this era were meant for pilots, this company started manufacturing sunglasses and other fashionable products, for ordinary people. Later, Ray-Ban became popular for the Aviator and Wayfarer sunglasses, which came in various colours and lenses, for both pilots and ordinary people (“Timeless fashion” 2012) Ray-Ban sunglasses are stylish and fashionable, but quite expensive, yet still manage to acquire a large global market (“Ray-Ban” 2013). ...