Journalism portfolio - Essay Example

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Journalism portfolio

The gathered information shows that there must be unique factors behind the popularity of the Ray-Ban sunglasses, helping it beat competition in the market. The portfolio therefore, mainly aims at establishing these factors, which have contributed to the success of the Ray-Ban sunglasses worldwide. In the portfolio, there is different information, and findings about Ray-Ban, including its other products, challenges, and its marketing strategies. First, it was important to understand and be familiar with the Ray-Ban Company and its history, before delving deep into its business operations. It is established that Ray-Ban brand stepped in the market in 1937, with Bausch & Lomb, an American company, as its founder. Although sunglasses in this era were meant for pilots, this company started manufacturing sunglasses and other fashionable products, for ordinary people. Later, Ray-Ban became popular for the Aviator and Wayfarer sunglasses, which came in various colours and lenses, for both pilots and ordinary people (“Timeless fashion” 2012) Ray-Ban sunglasses are stylish and fashionable, but quite expensive, yet still manage to acquire a large global market (“Ray-Ban” 2013). ...
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Summary

JOURNALISM PORTFOLIO: A REFLECTION By 10th, January 2013 The portfolio comprises a number of works carried out on the Ray-Ban sunglasses. The Ray-Ban is a popular brand of sunglasses in the world. Therefore, it is of great interest as to why a single brand of sunglasses can gain such immense popularity across the globe, when there are other brands, which have not gained considerable brand popularity…
Author : fdeckow

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