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‘Old’ Advertising and Marketing vs. Effective New Media Campaigns
Journalism & Communication
Pages 10 (2510 words)
Both Fordism and post-Fordism have to do with the organisation of businesses, but they are normally extended to include political and social spheres (Tuten, 2008). Fordism was the accepted process and practice in the industrialisation of nations in the past.
It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations (Ioannides and Debbage, 1997). The fundamental values of Fordism were the establishment of big processing production facilities that were characterised by inflexibility in a procedure that was supervised by a hierarchical and bureaucratic executive system. A partially-skilled workforce was engaged to function in repetitive as well as highly specialised operations. The dominant political and societal constituent of Fordism was that it was centred on shielding the national market (Boynton and Milazzo, 1996). It aimed to preserve jobs within borders with the aim of selling principally to the populace of the local market. Fordism, which got its name from Henry Ford, proposed the design of central control, homogeny and the capacity to cultivate and meet the requirements necessary for the mass consumption of products and services market. Post-Fordism, on the other hand, has to do with the era of technical advancements which have altered the entire procedure of production. The extensive, bureaucratic business establishment that characterized Fordism is no longer relevant. ...
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