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Journalism & Communication
Pages 3 (753 words)
Name Date Professor’s Name Course Section/# Analysis of Two Articles The first article in question, “The Culture Industry: Enlightenment as Mass Deception” relates the fact that although there is a semblance of independent and evolving culture extant within the current world system, the fact of the matter is that it is increasingly contrived.
The authors note the fact that what has in fact happened under the modern construct of cultural development is a mass standardization. Whereas before no unifying cultural interpretation existed, a false construct has been born out of this void and integrates with the individual on nearly every level of daily life. Moreover, this “false” form of culture, as the authors describes it, was originally born out of the supposed needs of the consumer (Horkheimer 1972). Such a process in and of itself is not inherently bad; however, the fact of the matter was that in order for the “needs” of the consumer to be met, a type of stereotypicalization and least common denominator had to be found. It is this process of the false culture seeking to find the least common denominator that the author’s claim is the greatest single reason why our current cultural interpretation is so misinformed, warped, and non-indicative of what would otherwise likely naturally exist in its place. The second article which will herein be reviewed is entitled, “Cultural Consumption as Manipulation”. This article deals with the more sinister ways in which the false ideas of culture that continue to be manifest to the individual are in fact highly developed tools which can affect a number of ulterior goals upon the consumer. ...
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