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cpca comunication phenomenon and concept or artifact - Term Paper Example
Journalism & Communication
Pages 3 (753 words)
CPCA Communication Phenomenon and Concept or Artifact The CPCA identified is a swimsuit video advertisement entitled “Sports Illustrated Swimsuit Las Vegas.” This video advertisement features different slim bodied girls dressed in swimsuits of varying colors and all made to combine the quality of the swimsuits with feminine beauty…
The girls are shown either walking leisurely along the beaches or swimming in the waters in a manner that highlights their beauty and the serenity of the environment. In some sense, the advert reinforces the notion and stereotype of slimness and feminine beauty. This Paper will discuss the impact of swimsuit video advertisements of female audiences. The message in the video CPCA is anchored in the flow of images, which keep shifting in rapid succession. There is no use of language such that only a mellifluous melody accompanies the images. The melody is enhances the aesthetic elements of the other features in the video advert in a way that increases the visual rhetoric of the CPCA. The bright yellow, pink, and purple colors are effectively used to attract the female audiences, who comprise the primary targets of the advertisement. The images in motion effectively bring out the beauty in diverse dimensions in a way that enabled the viewer to appreciate the many different aspects of the swimsuit. By involving models from various continents, the advert aims to give a universal quality to the message of beauty as represented in the image of the swimsuit. ...
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