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Organizational Communication

About Toyota Motors Inc Toyota Motors Inc. is one of the top-selling automobile manufacturing companies in the United States providing breakthrough products that cater to a wide range of consumers, and promoting quality, dependability and reliability for over fifty years (Toyota Inc., 2013). A significant proportion of the company's success can be attributed to its almost flawless communication strategies. The company has successfully managed to communicate its visions and ideas concerning its environmental approach, its emphasis on recycling, and providing top quality products to its customers. The effectiveness of the communication strategies adopted by the company is apparent from the unprecedented success of its green environmentally friendly products such as the Prius, which managed to become a revolutionary product idea and a leader in the automobile industry. For the purpose of this study, the concept of organizational communication will be probed with respect to the following management theories: Classical Scientific Management, Human Resources, Systems and Contingency, and Culture with reference to Toyota Inc. Theoretical analysis: Classical Scientific Management: The classical theories of management primarily focus on establishing the most effective job performance functions. The key aim of scientific management is to ensure enhanced job efficiency by developing technical skills, implementing strict rules for compliance, and effectively managing the organizational structure. The Scientific management theory also alternatively referred to as Taylorism, was pioneered by Fredrick Winslow Taylor, for scientifically analyzing jobs and redesigning them in order to improve their efficiency (Daft, 2009). The key elements of this theory include (Lussier, 2011: 40): Development of a systematic procedure that entailed a detailed description of each specific job assigned to the workers Promote job specialization Implement scientific methods of training and development across the organization to improve worker efficiency Establish a systematic work schedule Introduce standardized methods and times for accomplishing each task Offer piece rates and bonuses to employees as positive incentives to encourage improved performance. The production management system employed by Japanese firms such Toyota, for instance, which introduced the just-in-time systems, can be classified as scientific management method. Since this system was introduced by engineers it is most aptly effective in manufacturing industries (Besser, 1996; Price, 2011). The large scale production processes implemented by Toyota were highly scientific in approach and focused on detailed planning. Key emphasis was given on division of labor, effective allocation of jobs, and introducing innovative techniques to enhance worker coordination to minimize the risk of errors and avoid wastage. Such scientific management approach adopted by Toyota ultimately helped the company in catapulting to instant fame, making them the industry leaders in automobile manufacturing, customer service, and product innovation. The key ...Show more


Organizational communication Introduction: Toyota Motor Inc. Organizational communication has a symbiotic relationship with the firms’ processes and culture and plays a key role in fostering a harmonious work environment. According to Pomeroy (2004: 46) “Great companies create strong, positive company cultures that foster happy, engaged employees who feel empowered to make decisions in their daily work”…
Author : bonnieondricka
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