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Understanding public relations theory - Essay Example

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Undergraduate
Author : friesenwaldo
Essay
Journalism & Communication
Pages 6 (1506 words)

Summary

Public relation is an issue that has been and will remain important to any organization that will want to operate in today’s highly globalised society. PR is a term generally used to refer to the effective alignment of organizations and the various publics for a mutually coexistence. …

Extract of sample
Understanding public relations theory

Change Management Communication

In addition, the role of mass media as an agent of communicating organizational intentions and promotion of interest can also not be ignored by organizations. Overall, the understanding and appreciation of the various approaches, theories and other related concepts of public relations is important in tackling of issues or concerns that may arise from daily operations. In response to this, this paper will examine the role of public relations practice in organizations. For applicability, the paper has identified the issue of change management communication in organizations. This will be examined through a selected article about an organization that is likely to be affected by the subject matter of discussions in this paper. The paper will discuss the components of the article that make it a media issue as well as a public relations issue. The article under examination pertains to Boral Company that operates in the building and construction industry. The company’s new chief executive having taken the reign in the top leadership has been tasked with a challenge of ensuring that the company’s financial results improve as a result in an economy downfall that has affected the construction industry in which the company operates in. One of the measures that the chief executive has been compelled to take after a 100 day review is through initiating a 700 job cut program targeting management and back office staff. ...
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