Public relations and media here mean convincing the masses on the benefits of accepting the funding of 142 black spot projects instead of criticizing 50 not underfunded. Fifth step under the persuasion theories is the retention of the information transmitted for future use and reference. In propaganda, a concept of public relations, it is paramount to remind the people constantly on the import of the previous message. For example, addressing the issue of underfunding by the council should take place consistently it is raised by the Freedom of Information Laws and NGOs. This will guard against losing a vote of no confidence against the government
Introduction of theories in public relations is to restore mutual relationships. For example, South Australian government through its council is bound by moral principle to explain reasons for underfunding 50 black spot projects. Under the principle, other objectives include organization and explanation to assure the public on road safety. Next is prediction of the decision especially the causes and effects of funding 145 black spot projects and leaving 50 others.
instilling relationship management theory in public relations (Doug et al 2009, p.204).
Public relations have two forms of publics namely internal and external. For instance, in external, regulatory agencies of the government such as South Australian council has no relationship with other organizations. It, therefore, means media, motorists and community members are not permitted to receive information affecting their interests. Alternatively, internal publics have the same institutional identity and they include employees, management and investors. ...