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"Groundswell: Winning in a World Transformed by Social Technologies."
Journalism & Communication
Pages 3 (753 words)
Name Date J110 Groundswell: Winning in a World Transformed by Social Technologies A Book Report Groundswell is a trend of a casual movement of people using online tools to connect with other people, control their own experiences, and get what they need and want like “information, support, ideas, products, and bargaining powers” (Li and Bernoff xi-xii).
Groundswell is especially discussed in Charlene Li and Josh Bernoff’s Groundswell: Winning in a World Transformed by Social Technologies published in 2011. Groundswell is happening because of the three forces. These are the people that desire to connect with each other; the online social technologies are making these connections easier and faster. In economics, money moves the industry. In groundswell, people do not care about the technology (though it is a big factor) but of the relationship shared among the netizens. There are also different technologies in the groundswell. The blogs, podcasts and YouTube are examples where a person creates, listens and connects. The global community has already been formed through various forms of social media, and when people think that these avenues only alter the usual forms of communication, they are actually missing the entire scenario because it even has wider impacts in the field of business and economics. The people who connect with each other can either be long ‘virtual friends’ or have been connecting since then, and through the Internet, they can easily pass on business opportunities and sell products in a matter of clicks. In terms of collaboration, people do share knowledge through product reviews hosted by free blogs. ...
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