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Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a - Essay Example
Author : nmonahan
Journalism & Communication
Pages 10 (2510 words)
Running Head: Soap Operas Soap Operas Introduction To begin with, Irna Phillips spent most of her career as a staff writer on a daytime soap opera but her big break through came somewhere in the summer of the year 1930 when she pitched the idea of a daytime serial, titled “Painted Dreams”, to her network bosses at WGN in Chicago…
These ongoing serials, which first appeared on radio and later on television, were called “soap operas” because the leading soap manufacturers such as P&G, Lever Brothers, Colgate and others were the major advertisers, producers and financers of these soap operas (Katzman, 1972, p. 210). By the 1930s, most of the networks and advertisers were realising the potential and the size of the daytime market, as most men would spend their daytime on their job and children would spend most of the morning and afternoon at school and playing outside, which left the women and homemakers as an enormous untapped market (Baym, 1996, p. 149). Soap operas provided these networks to tap into this market and attract the advertisers since these women made most of the important purchasing decisions in their homes. Furthermore, with the advent of television and its widespread distribution and use in industrialised and modern economies, advertisers began to focus on developing soap operas on television and it is on television that the genre of soap opera has developed and nurtured (Nariman & Rogers, 1993, p. 152). ...