Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a - Essay Example

Only on StudentShare

Extract of sample
Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a

These ongoing serials, which first appeared on radio and later on television, were called “soap operas” because the leading soap manufacturers such as P&G, Lever Brothers, Colgate and others were the major advertisers, producers and financers of these soap operas (Katzman, 1972, p. 210). By the 1930s, most of the networks and advertisers were realising the potential and the size of the daytime market, as most men would spend their daytime on their job and children would spend most of the morning and afternoon at school and playing outside, which left the women and homemakers as an enormous untapped market (Baym, 1996, p. 149). Soap operas provided these networks to tap into this market and attract the advertisers since these women made most of the important purchasing decisions in their homes. Furthermore, with the advent of television and its widespread distribution and use in industrialised and modern economies, advertisers began to focus on developing soap operas on television and it is on television that the genre of soap opera has developed and nurtured (Nariman & Rogers, 1993, p. 152). ...
Download paper

Summary

Running Head: Soap Operas Soap Operas Introduction To begin with, Irna Phillips spent most of her career as a staff writer on a daytime soap opera but her big break through came somewhere in the summer of the year 1930 when she pitched the idea of a daytime serial, titled “Painted Dreams”, to her network bosses at WGN in Chicago…
Author : nmonahan

Related Essays

The Radio
15 pages (3765 words) Research Paper
Development of Radio Programs from Idea to Transmission
11 pages (2761 words) Essay
Reality Television - Global Effects
7 pages (1757 words) Essay
Why is Writing for Radio and Television Different than Writing for an Actual Newspaper or Magazine?
3 pages (753 words) Essay
Examine how far television is a global and globalising media form.
4 pages (1004 words) Essay
Television
5 pages (1255 words) Essay
Language and News discourse of Turkish Radio and Television(TRT)
12 pages (3012 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!