StudentShare solutions
Triangle menu

Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a - Essay Example

Nobody downloaded yet

Extract of sample
Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a

These ongoing serials, which first appeared on radio and later on television, were called “soap operas” because the leading soap manufacturers such as P&G, Lever Brothers, Colgate and others were the major advertisers, producers and financers of these soap operas (Katzman, 1972, p. 210). By the 1930s, most of the networks and advertisers were realising the potential and the size of the daytime market, as most men would spend their daytime on their job and children would spend most of the morning and afternoon at school and playing outside, which left the women and homemakers as an enormous untapped market (Baym, 1996, p. 149). Soap operas provided these networks to tap into this market and attract the advertisers since these women made most of the important purchasing decisions in their homes. Furthermore, with the advent of television and its widespread distribution and use in industrialised and modern economies, advertisers began to focus on developing soap operas on television and it is on television that the genre of soap opera has developed and nurtured (Nariman & Rogers, 1993, p. 152). This paper will make a brief attempt at exploring and analysing the development and evolution of soap operas in the global television industry with highlighting the significant and noteworthy changes that have taken place over the past few decades in terms of the format and content of soap operas. Discussion For the most part, a crucial defining element of soap operas has been its open-ended narrative nature, where the story line has the potential to go into so many directions. Every episode ends in such a way that it does need to explicitly run a ticker saying, “To be continued” because the viewers easily infer that the story will move on to several upcoming episodes. A soap opera may have several parallel story lines, which may intersect with each other and shape each other. Soap opera are least likely to bring all of their storylines to conclusion during the show and even if one storyline moves towards its conclusion, the other storyline is likely to take its place (Nariman & Rogers, 1993, p. 152). During the early years, when the soap operas represented stage plays and theatre settings, the actors relied heavily on blocking techniques. Every now and then, during conservations between characters, one character would suddenly change his or her direction so that they could both face the camera or the stage at the same time (Matelski, 1988, p. 37). The conversation or dialogue delivery, which takes place in such a setting, is not at all realistic but this was a technique which was heavily relied upon during the early years when most of the soap operas were shot in live format. The same does not apply to soap operas and television dramas of today, whether they are using single camera or multi camera format (Liebes & Livingstone, 1998, p. 68). During much of the 1940s-1960s, many of the soap operas never left interior settings or were shot in fictional settings of Midwestern midsized towns. Furthermore, since most of the early actors that took part in these soap opera were theatre actors, the focus remained on live broadcasting in order to provide a ...Show more

Summary

Running Head: Soap Operas Soap Operas Introduction To begin with, Irna Phillips spent most of her career as a staff writer on a daytime soap opera but her big break through came somewhere in the summer of the year 1930 when she pitched the idea of a daytime serial, titled “Painted Dreams”, to her network bosses at WGN in Chicago…
Author : nmonahan
Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Soap Opera developed from the American radio serials in the 1930s to a major global television genre. Trace it s development a"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Soap
Other potential causal variables are elevated defective esophageal clearance and intra-abdominal pressure. The quantity and absorption of bile acids, proteolytic enzymes, and refluxed gastric acids are among the indicators of the degree of esophageal impairment.
4 pages (1000 words) Essay
Music On Radio and Television
The article on Music on Radio and Television proffered significant events on the broadcasting media, specifically on radio and television. It relayed events in a timeline fashion that marked the beginning of music being broadcasted from the 1920s to the 1930s when radio licenses begun to be secured by various radio stations across the United States.
3 pages (750 words) Essay
Soap Opera
This may go on for days and even months. Some people just find themselves looking forward to going home or finding a television set when the "time" comes for their favourite soap opera. It seems that a day is incomplete without them being able to look and get the latest about the lives of their favourite characters.
10 pages (2500 words) Essay
Film and Television Genre
Detective mystery film, they cannot be classified as main genre films because they are both thrillers and gangster films. Therefore they are classified according to their hibridity and not by specific genres. Disaster films, they are both action and adventure films, an example is the hurricane film of 1937 and the high and the mighty film of 1954.
3 pages (1000 words) Essay
Irish Soap Culture
As in the case of television series like The X Files which have cult followings, soap operas also form a distinctly identifiable genre. Soaps, as they are popularly known, cater to a particular section of society and utilize the social identities of their target audiences to create televised realities which echo - or seem to echo - the lives and longings of their protagonists.
12 pages (3000 words) Essay
Radio History and Development
Radio is the wireless transmission of signals by modulation of electromagnetic waves that have frequencies below those of light (Wikipedia). Radio waves are created whenever a charged object accelerates with a frequency that falls within the radio frequency. In radio this acceleration is caused by an alternating current in an antenna.
5 pages (1250 words) Essay
Soap Opera by David Ives
several attempts to introduce new sub-plots to this story concept --- from tragic to thriller --- and this comic way of depicting this concept is nothing new. What is entertaining in this script, however, is the novel way of using metaphors and personifications coupled with
4 pages (1000 words) Essay
Explain how the Iliad is the soap opera of western civilization (need to define and illustrate soap opera)
It is often considered the definitive tale of the Trojan War, a curious distinction given that it starts after the war begins, and finishes before the war ends. The key it that it is not telling the story of the Trojan War. It is
2 pages (500 words) Essay
Discuss the history and evolution, justifications for, and ultimate impact(s) of Canadian content regulations in Canadian radio and television broadcasting from the industrys inception to the present
adcasting act of Canada, Canadian content regulations have significantly enhanced the protection of Canadian culture and identity by making it mandatory for both satellite and cable broadcasters to broadcast content with Canadian originality. In this case, the regulatory body
15 pages (3750 words) Essay
Case study
The main purpose of Southwest airlines as stated by the CEO of the company was to liberate the people of Philadelphia from the excruciating pain of paying high fairs to travel across the country. Also, southwest airlines
1 pages (250 words) Case Study
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us