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Journalism & Communication
Pages 6 (1506 words)
Influenza communication campaign Name: Professor: Institution: Introduction The modern society does not have the required experience to deal with the outbreaks of various hazards. For example, when the influenza pandemic strikes, there is rise in the public reliance on government systems, employers, health agencies, media and the community for information about the pandemic.
21). This is why various communication campaigns have been formulated to act as a platform through which the public can be educated about the dangers of pandemics and the methods of coping with them. The campaign that I am to describe took pace in West Virginia several months ago. I was personally actively involved in the campaign and I was able to learn a lot about effective communication. This was a vaccination campaign conducted in West Virginia, a state in United States of America. It was composed of audiences and audience segments. The audiences shared some similarities as well as differences and the campaign team conducted several studies to understand the nature of the audience. The most effective way to segment is by use of psychographic and cultural variables. The audiences targeted by the campaign were told that they were not going to be passive who just receive the messages but an active audience able to participate. ...
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