Public Relations Essay example
Undergraduate
Essay
Journalism & Communication
Pages 6 (1506 words)
Download 0
Author’s Name: Instructor’s Name: Course Name: Due Date: Obama’s Victory: A Case of Effective use of Public Relations The 2008 presidential campaigns was doubt a unique one in the history of American politics. It was an election that not only defied the conventional electoral history by being the most expensive, but also one that came at a time when the country was at crossroads facing one of the most contagious financial meltdown of all time, two enduring wars in hand and a social network technology that had the potential to make or break fortunes…

Introduction

Framed by experts as an election of a lifetime, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the very most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politics—a junior Democratic senator of African roots— Obama ignited the country with a well-organized campaign that has gone into history books as a standard benchmark in marketing excellence. Although the 2008 presidential race attracted an impressive array of individuals with known credentials in foreign policy and/or national political experience, Obama’s candidature carried a special burden over and above the nation’s leadership qualities; proving that he had what it takes to break through the virulent barricades of American racism (Balz and Johnson 13). From the very beginning, Obama fashioned his candidature with a brand of change; a position emphasized at every turn with lucid communication tactics. ...
Download paper
Not exactly what you need?

Related papers

Public relations
Jacquie L’Etang, the leading British theorist of PR, describes this situation in his “Public Relations and the Rhetorical Dilemma” publication. He emphasises that “public relations needs more public relations to increase public understanding of its role in society” (L’Etang 34). Public relations are seldom referred to in a positive way in the media. This concept is typically defamed as…
Situation Analysis (Public Relations)
According to Ravazzani (2006), every public relations department should be able to deliver messages that are more effective in enhancing the understanding and relationship between an organization and its publics and increasing attraction and retention of employees. The messages passed should also cultivate and enhance dialogue, improve the corporate reputation of the organisation and expand its…
Public Relations
Baker and Martinson (2002) articulated them as such; a) Truthfulness – does not only mean the “literal truth”. It is the practitioner’s dissociation from creating false and dishonest impressions out of factual statements. To be truthful is essential to ethical persuasion inherent in the profession of public relation. b) Authenticity – is consistent with being truthful. It meant…
Social Media & Public Relations
As the Internet has transformed into a sophisticated hub for ‘netizens’ so as to the nature of online communication and exchanges of propaganda, campaigns, and information drive (Duhe, 2007).These changes are obviously referring to the significant changes in the way Facebook, Twitter, and blogs provide means of communication outlets that are not available in the early 20th century. For this…
Understanding public relations theory
Change Management Communication …
Public Relations Theory
Public Relations Theory …
Public Relations Communication Theories
According to general public or business group, communication refers to the transferring the information from one source to another source. In other words, in the general public context the communication and information are used interchangeably. Communication is considered as the small part of the big picture, which includes organizing, planning, controlling and managing ( Dainton & Zelley, 2005,…