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Essay example - Public Relations
Journalism & Communication
Pages 6 (1506 words)
Author’s Name: Due Date: Obama’s Victory: A Case of Effective use of Public Relations The 2008 presidential campaigns was doubt a unique one in the history of American politics. It was an election that not only defied the conventional electoral history by being the most expensive, but also one that came at a time when the country was at crossroads facing one of the most contagious financial meltdown of all time, two enduring wars in hand and a social network technology that had the potential to make or break fortunes…
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Framed by experts as an election of a lifetime, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the very most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politics—a junior Democratic senator of African roots— Obama ignited the country with a well-organized campaign that has gone into history books as a standard benchmark in marketing excellence. Although the 2008 presidential race attracted an impressive array of individuals with known credentials in foreign policy and/or national political experience, Obama’s candidature carried a special burden over and above the nation’s leadership qualities; proving that he had what it takes to break through the virulent barricades of American racism (Balz and Johnson 13). From the very beginning, Obama fashioned his candidature with a brand of change; a position emphasized at every turn with lucid communication tactics. ...
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