There are number of goals behind this mega event: The Upcoming Olympics would bring together people from different backgrounds and various continents on to one single platform and promote healthy activities and harmony and feeling of well being towards each other and reduce the differences. It would further enable at promoting international tourism and send a message across the board that England can organize such large events successfully . An event of such large scale needs lots of planning and homework. The preparations are almost complete and properly structured management effort has been put into it. From the games internal perspective, it will facilitate around 14,700 athletes under one platform. 5 Questions: 1-What are the objectives of London Olympics? 2-How would it impact the economy and rest of the political standing of England? 3-How would it impact the ties between various Nations? 4-How would it impact the local transportation system during the entire duration of events and what measures have been taken to avoid inconvenience? 5-How would it test the strength of England for conducting such a mega event? Has LOGOG communicated the airline/tourism requirements effectively to passengers/visitors and businesses, how? Answer: LOCOG has conducted number of pilot tests prior to the official launch of the event and those were focused to ensure that the general public transport and working routine does not get affected by the event. For this purpose walking tracks have been established that would lead to the sports park and would avoid large lanes of traffic in form of visitors visiting the place. Manuals and city maps are being spread online and at local level. The daily telegraph reported large number of bookings from the visitors in advance who are bound to visit the city during the event. For the entire purpose London Transport Plan ( 2nd edition) was released in 2009 which took into consideration factors like passengers routes, visitors stay, businesses and motels handling and all other factors that were necessary to be taken into account (LOCOG, 2010). The entire project was split into various sections that lasted for a particular period .Between 2007 and 2011 the development process was named as “Building the stage” which included establishing the infrastructure of the entire event taking into consideration all the variables involved. (LOCOG, 2012) while the second part (2011 onwards plan) constituted the final touches and enabling the successful organization of the event. The internal environment includes the gigantic sport stadium arena termed the Sports park can accommodate over 80 thousand spectators at one time. It is the first Olympic even that will be HD-TV supported. It has a separate broadcast center that will have capacity for over 20 thousand media representatives. For ensuring error proof performance and event organization, number of pilot events were organized in bid to analyze the level of preparation. The management team needs to facilitate not just the organizers and media person but the athletes as well. For this purpose effective strategy has been devised that will meet the needs. The Risk factor consideration is also taken into account and impact of various issues on the mega event. LOCOG board has established a panel for this purpose that involves active participation of senior management for mitigating the risks. LOCOG has prepared a complete plan for the incidents and risks by issuing incident report
London Olympics 2012: Olympics are the largest sporting activity that takes place internationally. They are organized every four years and lots of work, planning and programming goes into its organizing. This year England has got the honors of organizing the great event in summer…
This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
Organisational Structure The London Olympics and Paralympics games organised a committee which was to look after at the affairs of the event, LOCOG was created with Lord Coe as its Chair. This committee is responsible for staging the games and to raise funds by means of sponsorship.
Each one had his/her expectations of the games and as such, comparative analyses between the two events are likely to draw different remarks depending on such dynamics. One may also notice that many people’s anticipation of the 2012 event was a factor that had so much to do with the opening ceremony more than time management.
It is ascertained that the practice of conducting Olympic Games can be viewed from the past and it was mostly held in at the sanctuary of Zeus in Olympia, Greece (Olympics.mu, “The Olympic Games”). The 2012 Summer Olympics officially known as the game of XXX Olympiad was a foremost global multi-sport event which was held in the city of London, United Kingdom (BBC, 2005).
Creation of new jobs is always a pressing priority, and the spreading tentacles of the hospitality sector have many advantages in this respect. The connection between tourism and jobs, as well as with enterprises
reasing in terms of budgets and scale of plans for the site and program to ensure that the Olympics site would accommodate the size of expected attendees, as well as their security, personal and professional needs.
It is in this regard that this essay aims to closely examine
It is mentioned that Olympics 2012 would take place in London. This is the third time in history when the city has been given this honor to host the event. The last two times it hosted the event in 1940 and 1948. London won the bid out of four big cities: Paris, Moscow and New York in a close one-on-one with Paris by 4 votes.
These disciplines in total conduct more than 300 sporting events, further signifying its larger appeal in the global platform. The last Olympic Games were hosted by London in the year 2012 (Hunter, 2012). Gray (2012) in a report
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