Journalism & Communication
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Rhetoric tradition Effective communication greatly facilitates understanding and social interaction. The various mechanisms of communication help to become articulate and express oneself and others fully. Rhetoric, therefore become an important technique of communication that artistically delivers messages and makes communication highly effective.


Through the times, the focus has expanded to construct meanings of the world within which one lives. Thus, rhetoric not only promotes wider understanding of issues and events around oneself but they also serve dual purpose of giving ideas to people and people to ideas for widening the scope of understanding. Rhetoric involves rhetor who uses symbols for communicating with public under different situations and constraints. It has developed over the time to encompass different elements of human interaction and provide one with distinct symbolic construction of ideas. Classical, medieval, renaissance, contemporary and post-modern are important historical period that have witnessed evolution of rhetoric to its present form. Classical era from 5th to 1st BC was started by sophists who defined and codified art of rhetoric. It was later compiled by Aristotle and further refined by Romans and Greeks. Medieval rhetoric was mostly recognized as pagan art of persuasion that went against the Christian doctrine. Augustine revitalized rhetoric to be used by preachers which made it easy for them to teach. During Renaissance period (1300-1600 AD), rhetoric was seen as important way of constructing meaningful language and through it to understand the world. ...
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