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Some of the columns in this magazine include Aesthete, Chronicles of a Spa Junkie, Diary of a Somebody, Finders Keepers, The Haute Seat, The Smart Money, just to mention a few. This magazine has been successful because the content is most familiar to its readers. It is easily relatable to the readers of the columns. This is important because it portrays the content as natural as it can be. It is not the word count that matters in this case but the depth of what has been written that significantly impacts the readers. There is a difference between editorial designs from other designs and that is mostly about the content. The “How to Spend it” magazine is specifically for luxury lifestyle, the editors are focused on making content known to the readers. In retrospect, for effective publication it was vital that the designer uses the editorial mission in order to communicate the designs in the magazine. This has been well executed; a good example is in the column Technopolis, by Jonathan Margolis, the designs of the Huria bone conductor headphones have been explained in depth to appeal to the reader to read more about the headphones. The headphones intent was for one to listen to music without completely shutting themselves out completely from the world. The descriptions about headphones were accompanied by pictures. The images went a long way into explaining or describing the product. We will not completely ignore the fact that the visuals add a great aspect to the good read from which we derive the content, but it is important to note that the marriage between visuals and content play a much greater role in publication. The importance of all this is to ensure even if the reader is not technology survy at least they will understand the content in the magazine. The publication designs have in so many ways influenced what people think about. They set the tone and mood in our various cultures in the world. Another example can be derived from The Van der postings which are an effortless display of luxury products; they are considered a norm and have attempted to attract many into purchasing the products highlighted in the posts. This therefore goes a long way into influencing the culture of a people. This kind of publication design is what makes this magazine to last for long. It is what gives it the staying power (Baines 2002). Marketing communications are nothing compared to design publication because of the depth that design publications portray. They are much richer in communication as they tell a story. In the event that these designs are done ingeniously and creatively by involving a designer, photographer, editor and writer it makes the whole look so smart. Additionally, it has a multiplier effect, whereby the design appears to be more viral and touches everything while making them appear more solid. Garfield (2011) has described fonts in his book to have meanings and create certain impressions. He mentions that fonts today seem to be everywhere and they affect the way one thinks of them in a book, magazine, website or paper. In “How to Spend it” magazine the typography has been used to describe different content that is being publicized. For instance, in Simon de Burton’s of “How to Spend it” (2012) column on “Charging ahead” the font used to describe the topic of the column was ...Show more


Publication designs Tutor Institution Date Publication design The publication design for any magazine depends highly on the target audience, editorial areas of interest and place/ country. There is a great difference between the design publication and graphic design because publication design focuses on the primacy of the content while graphic design is all about the presentation of the publication…
Author : hassanmclaughli
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