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The Traditional Media Industries in Transition
Journalism & Communication
Pages 5 (1255 words)
The Traditional Media Industries in Transition Name Institution The Traditional Media Industries in Transition Introduction Futurists once predicted a 21st century society where digital technology would replace traditional forms of media, movies, books, television, telephones, radio, music system letters and photographs (Miralles, 2009).
In addition, digital era has led to the emergence of the Internet, which has made it possible for people to shop online without necessarily travelling to the shop. These are just but a few things that digital convergence has brought in the world today. This paper will explore the impacts of digital convergence and new media on the traditional NBC television network company. The paper will also analyze how NBC is changing the way it produces, distribute and exhibit its media products and re-inventing themselves to the media audience. Certainly, the rise of digital media platform in the recent past has put the traditional media industries in turmoil. This is because of the impacts that digital convergence and new media have had on the traditional media industry. The changes brought about by the digital convergence have caused a lot of unrest within the media sector, which has had to change their strategies in order to remain relevant in the industry. The major competing media sectors include newspaper publishers, radio, and TV broadcast, film, and video industries (Miralles, 2009). Traditional television broadcast companies are among the worst affected in this digital era (Dandawate, 2010). This is because digital convergence has changed a lot in the television sectors. ...
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