Journalism & Communication
Pages 8 (2008 words)
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Campaign Critique Campaign name SAVE LIVES: Clean Your Hands Implementing organisation World Health Organization (WHO) Campaign website (if available) Overall goal and Objectives (while you explain the goal, please mention briefly what the background problem is.


It also aims to demonstrate the world’s commitment to this priority area of health care” (WHO, 2013). Background problem: the spread and increase of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries have participated in this campaign) Target audience(s) Health care workers Approach (advocacy, social marketing, participatory, multi-pronged) Encouragement of health workers using the following tools: 1. System change tool: Alcohol-based handrub planning & costing tool (WHO, 2013) 2. Training/education tool: Hand hygiene - why, how and when brochure (WHO, 2013) 3. Evaluation and feedback tool: Observation form (WHO, 2013) 4. Reminders in the workplace tool: Your five moments for hand hygiene poster (WHO, 2013) 5. Institutional safety climate tool: Sustaining improvement-additional activities for consideration by health-care facilities (WHO, 2013) Dissemination channels (please list the channels or materials) Government health agencies for each participating country. Critique: SAVE LIVES: Clean your hands The WHO campaign SAVE LIVES: Clean your hands targets basic health practices which seek to prevent the transfer of bacteria and of infection from patient to patient and from health worker to patient and vice versa (WHO, 2013). ...
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