Got a tricky question? Receive an answer from students like you! Try us!

Campaign Critique - Essay Example

Only on StudentShare
Ph.D.
Author : clintondouglas
Essay
Journalism & Communication
Pages 8 (2008 words)

Summary

Campaign Critique Campaign name SAVE LIVES: Clean Your Hands Implementing organisation World Health Organization (WHO) Campaign website (if available) http:/www.who.int/gpsc/5may/en/ Overall goal and Objectives (while you explain the goal, please mention briefly what the background problem is…

Extract of sample
Campaign Critique

It also aims to demonstrate the world’s commitment to this priority area of health care” (WHO, 2013). Background problem: the spread and increase of life threatening healthcare associated infections Geographical location (which are the countries where the campaign is implemented?) Global (48 countries have participated in this campaign) Target audience(s) Health care workers Approach (advocacy, social marketing, participatory, multi-pronged) Encouragement of health workers using the following tools: 1. System change tool: Alcohol-based handrub planning & costing tool (WHO, 2013) 2. Training/education tool: Hand hygiene - why, how and when brochure (WHO, 2013) 3. Evaluation and feedback tool: Observation form (WHO, 2013) 4. Reminders in the workplace tool: Your five moments for hand hygiene poster (WHO, 2013) 5. Institutional safety climate tool: Sustaining improvement-additional activities for consideration by health-care facilities (WHO, 2013) Dissemination channels (please list the channels or materials) Government health agencies for each participating country. Critique: SAVE LIVES: Clean your hands The WHO campaign SAVE LIVES: Clean your hands targets basic health practices which seek to prevent the transfer of bacteria and of infection from patient to patient and from health worker to patient and vice versa (WHO, 2013). ...
Download paper
Not exactly what you need?

Related Essays

Fire Fighters Campaign Plan
This essay examines Cayman Island Fire Services Department. The Cayman Islands is a very small group of Islands consisting of 51,384 persons. Approximately 71% of the population lie in the 15-64 years age group. Of this group, there are approximately 1,000 more females than the 17,600 males in this age group. The country has a 98% literacy rate and an unemployment rate of 4%. According to the Central Intelligence Agency (2011) the country has a standard of living which is equal to that of Switzerland – one of the countries with the highest standard of living in the world. The relative…
22 pages (5522 words)
Media Campaign
With the continuous technology advancements and subsequently altering as well as widening reach of mass media campaigns today, non-profit organisations have also taken a footstep ahead to use the communication tool for channelising their messages to the targeted audiences. In many instances, mass media campaigns have proved as beneficial in persuading the audiences to believe the message communicated and thereby alter their behaviours accordingly (Johnston, “Can Mass Media Change Behavior”). Contextually, there are various factors associated with a media campaign designed to promote a…
10 pages (2510 words)
Individual IMC Campaign Proposal
Despite its essential services to the community, the organisation lacks popularity with the general public. The Integrated Marketing Communication campaign proposal seeks to address some of these problems and offer a tangible solution. The core objectives of this campaign are to advance the organization’s monetary donation, increase the number of its clients, advance public awareness and increase the number of volunteers. The organization also seeks to improve its online services. The integrated marketing proposal aims at the identification and execution of cooperative objectives, marketing…
8 pages (2008 words)
Pro Life Campaign
The group has had both moral as well as sectarian grounds to defend their stand and in most cases have even moved to court to oppose the legalization of abortion. The group argues that life begins at conception and any person who knowingly removes life should be punishable by law. They also argue that hospitals should not be allowed to perform this controversial procedure. This group does change their stand only on any grounds of incest, rape or situations when the mother’s life is at risk (Derr, 2005). Tactics The major tactics of pro-life is ultrasound legislation. This is where the group…
critically analyzing a campaign
The main points discussed will be summarised at the end of the paper. The problem of driving under the influence of alcohol is a cause for concern especially in the UK since it contributes to unprecedented deaths and injuries annually among the people involved in accidents while driving under the influence of alcohol. For instance, “in 2011, 280 people died in the UK in drink driving incidents. Although the number of casualties caused by drink driving has dropped dramatically in the last 30 years, it is still the cause of 15 per cent of all road deaths,” (Taylor, 2013). Strict penalties…
9 pages (2259 words)
"Blue" Advertising Campaign
For Blue commercials, the main aim is persuading pet owners to use their food to feed their pets. To consider an advert as successful, it must have achieved its purpose; in this case, persuading target market to purchase a product or a service. Methods settled by the company in selling their ideas mostly depend on the main intentions of the advert and the target audience. While some advertisements suit best in the print media, others suit best in the visual media. This is the main reason why different companies exhaustively use a particular form of advertising; but seemingly ignoring the rest.…
8 pages (2008 words)
Persuasive Campaign
For example, diabetes and hypertension patients are put into consideration during the production since the company’s research and development team establishes a differentiated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals during their meals. Methods of marketing the product The research and development process of the persuasive campaigns The survey undertaken by the company’s R&D team revealed that most of the…
5 pages (1255 words)