The study has indicated that political communication has contributed to institutionalisation of societal democracies. Reviews on political communication tend to drum the same idea. Introduction Politicians use communication as a tool to disseminate information to the society. Political critics believe argued that political communication whether external or internal acts as a nerve of the government. Those sentiments are observable through daily activities of politicians. Communication is the powerful tool that describes the landmark made in the political world. Reformists used political communication to move masses and advance the political ambitions. For instance, civil right movements have been able to woo civilians by creating powerful speeches that move emotions. Political debates usually draw politicians of various factions together. Patterns employed in communication may vary but the political information intends to give a particular influence to the audience (Dahlgren, 2005:166). This study investigates influence of political communication by analysing research articles in the same area. The aim of the research is to evaluate theories relating to political communication, their relevance in the political sphere, and the mode of communication dissemination. Theories developed about political communication focuses on mode of information dissemination. Some theorists have sought to explain how politicians settle in certain decisions. The prediction of the analysis suggested that dealing with small group would create a greater political impact as opposed to large groups. Studies in political communication have sought to investigate influence of politics with respect to psychology, speech communication, mass communication, journalism, broadcasting, and political science. The revelation of the study answers the question on how political communication influences the reputation of a country. The study mode reviews the existing literature on the same topic with a view or relating aspect of public relation and political communication. Findings and Results Political communication has changed in response to changes in technology. The reviewed literature on political communication with respect to the changing technology has confirmed the above finding. This finding tends to explain the reason by various technological approaches used by the politician in disseminating their communication. Politician’s concern is to influence a voter or a prospective voter to take side within a given political inclination. Pattern of information processing is the basis of voter decision. Zeter (2008:236) observed that voters decision occur the same way as personal decisions made when choosing a friend. People consider attributes, which would create a friendly relationship between the politician candidate and the community. The process seems to use identification of personal qualities as the most viable way of choosing political candidate. It means that human desirable characteristics should characterise the political campaign alongside other issues (Stanyer, 2007:212). Political bangles contain photo portraits, personal achievement among other desirable attributes that would persuade the voter to accept a particular candidate for a political position. Voting system takes similar approaches because the argument tends to look at the long-term benefit that the policy would
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Name Institution Course Instructor Date Importance of Political Communication Abstract This paper has reviewed various articles on communication with respect to political activities. The studies reviewed in this paper emphasize on the trends employed in disseminating political communication…
Therefore, it can be deciphered from the above explanation of the concept that political communication is considered very necessary in the modern world. Thus, an effective and positive political message or message about a particular country will help reflect the current one, can further enhance its international reputation as well (McNair, 2011).
The conceptions of communication have changed and this has been accompanied by a change in the lifestyles of people. The pace of the lives of people is the most affected by the changes in the different modes of communication that we see around us today. The extent of these changes can be realized when we look back at the times when the telephone was not a very common appliance in the lives of people, a time that was not very long back in the past.
It has become our electronic social hall and has also developed into our electronic town meeting. Traditional political debate and decisions have been absorbed by the ever-expanding forums of call-in radio and late-night variety shows." Sometimes, politicians have the same credentials and track records.
The author states that the ability of people to connect with each other across long distances at practically the speed of light via the web has changed not only the way people communicate, but also the expectations they have for the retrieval of information. Email is free and instantaneous causing its use by businesses.
ates themselves in the form of political advertising, campaign advertising, or political communications – all terms to describe the adverts (content and media together) shown by candidates to create awareness about their strengths and the weaknesses of others, usually around
dependent political and civil society.’ Effective political communication is critical for a country to maintain a good reputation in how it deals with those who should benefit from the political process - citizens. Democracy is at the root of effective political communication
Internal communication is a very important component in international marketing and an essential part of multinationals that is far more vital compared to domestic organizations. Internal communication serves different functions in an organization such as expressive function, informative function, social function, and control function.
According to Guffey & Loewy (2013), effective communication has been termed as the most fundamental block that ensures that things move forward at all cost. Consequently, good communication could emanate from people who are born with the skill or better still, it could be taught by specific persons depending on the environment.