Got a tricky question? Receive an answer from students like you! Try us!

sources - Essay Example

Only on StudentShare
Author : dannyhickle

Summary

Dialogic Theory- Reference list Student inserts his/her name Institution’s name References Heath, R. (2000). A rhetorical perspective on the value of public relations: crossroads and pathways toward concurrence. Journal of Public Relations Research, 69-91…

Extract of sample
sources

New Jersey: Lawrence Erlbaum. McAllister-Spooner, S. M. (2009). Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles. Public Relations Review, 320-322. This article begins with a discussion of the framework of dialogic communication using the world-wide-web provided by Kent and Taylor. The literature suggests that various studies have been conducted in order to analyze the use of dialogic communication in various websites. It goes on to state that even non-profit firms have applied this concept to their websites. However, the author critiques this by stating that dialogic tools were indeed very poorly applied in the development of these websites. The websites mentioned in this article provide only a basic level platform for interaction with users. They are user-friendly and useful in providing information but they fail to capitalize on the Internet’s ability to develop and sustain relationships between the corporation and the community. The research findings are also suggestive of the fact that forces pertaining to the corporation and its departments are inhibiting the utilization of the Internet’s interactive potential. The article relates to dialogic communication as it critiques the use of this concept by stating that its practical application is weak when it comes to the way some websites are designed. ...
Download paper

Related Essays

Future of Print media and impact of online journalism in the UK
This essay discusses that in the modern world online sources of media and entertainment has been highly significant in respect to development of the process of spreading news and information across countries. Although popularity of hard copies of newspapers are still at very high level, large section of people in the world are investing significant time of their daily routine in reading newspapers online. In the United Kingdom, large number of people is shifting their choice towards reading online newspapers. The habit of reading online newspapers is also helping professionals and students to…
41 pages (10291 words)
An Analysis of Neologism
On February 1, 2004, the American television station CBS aired the event which culminates every season of the National Football League (NFL), the Super Bowl. Broadcast to 90 million people, the Super Bowl has a nationwide audience of viewers of all ages and backgrounds. During this game, the halftime show entertainment featured a duet between pop music entertainers Justin Timberlake and Janet Jackson. At the end of their song, Timberlake completed a choreographed move where he tore at Jackson’s clothing. This motion caused an unexpected and actual tear of her costume thus causing a few…
Journalism and Communication - Plagiarism
More often than not students merely paraphrase the existing works of other authors in a bid to evade plagiarism without proper citation of the original sources of information. It is imperative to acknowledge and cite the original sources that were used to access the initial information if students need to avoid plagiarizing. In general terms, plagiarism entails the replication of someone’s ideas without giving credit, stealing of ideas, failure to put quotation marks and proper reference to a quoted phrase, provision of inappropriate information regarding the sources of the quoted…
4 pages (1004 words)
TELEVISION BROADCASTING, HISTORY OF
The researcher’s main goal is to reveal to the audience the chronological events that saw coming of age of the television and the television news. Vladimir K. Zworykin gave hope to Americans when he first patented the iconoscope television picture tube in 1923. NBC further developed this to broadcast an image and allow television transmission. The great depression and World War II delayed the first newscast, which eventually came in 1939. By this time, only a few television sets existed in New York area, limiting the number of audience reached by the cast. The number of television sets owned…
3 pages (753 words)
The need of Shield Law in China
In accordance to this, if the journalists are threatened they are free to file a petition in the court with respect to federal prosecution as per the guidelines of this law (Pavlik 189-192). THESIS STATEMENT China’s media censorship has often been accused or alleged to be vague. Restricting the transparent flow of information, journalists or the reports are also reported to be imprisoned if the government believes that the news or the information is to compromise political benefits in China. Focusing on these issues, the thesis intends to reveal the need and the importance of Shield Law in…
5 pages (1255 words)
The development of media sources between 1930-1999
The essay "The development of media sources between 1930-1999" concerns the media sources and fashion. It is the hope of this author that the following unit of analysis will be useful in helping the reader to come to a broader and more appreciable level of understanding concerning the way through which media sources transformed the world of women’s fashion during this period and how a sense of consciousness and fashion awareness was specifically cultivated as a means of marketing new products and styles to individuals around the globe. Firstly, it must be understood and appreciated that the…
4 pages (1004 words)
Communication Research
The authors, through extensive literature review, have supported the capability of blogs as the new channel of reporting news without the added pressure or constraints of censorship or advertising which often tend to limit / restrict the scope of conventional news media. With this argument the authors have claimed that blogs are relatively better and more reliable source of news since they have the ability and the resources to offer deep and unbiased perspective and analysis of any given situation through modern corporate and mainstream outlets. In order to substantiate their claims the…
4 pages (1004 words)