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News Management, Communication and Social Problems
Journalism & Communication
Pages 8 (2008 words)
What news management strategies do pressure groups and/or large corporations use? How successful have they been in managing the news agenda? Name: University: Course: Tutor: Date: What are Pressure Groups? Pressure groups can broadly be defined as being groups of several like-minded individuals.
Pressure groups do not essentially seek to become part of the government; they only wish to influence the outcomes of various government decisions (Williams, 1998). Pressure groups are designed having a rather narrow and focused aims and they therefore tend to only concentrate on a limited range of specific issues. Unlike the practice that is common with political parties, pressure groups do not put together manifestos covering various broad ranges of spectrum of policies (Chapman, 2004). Although there exists several key differences between political parties and pressure groups, the distinction between the two is often seen to be blurred since some of the parties in the United Kingdom are to small to have the unattainable hope of forming the government and as such these parties resort to trying to influence the government. Various pressures groups like trade unions used to maintain close links with political parties to an extend that it was practically impossible to distinguish between the two an example being that the United Kingdom’s Labor Party was formed on the basis of the trade union movement, the trade union movement at one time used to provide the bulk of the party’s funding as well as majorly dominate and influence the direction taken by the various party policies (Williams, 1998). ...
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