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uncertainty reduction theory
Journalism & Communication
Pages 7 (1757 words)
Uncertainty Reduction Theory Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name Introduction According to the research statistics, up to 70% of people feel uncomfortable, if they have to communicate with a stranger.
Therefore, the importance of the uncertainty reduction theory in communication can be explained with the statement offered by Heath and Bryant (2000). As the authors emphasize, the uncertainty reduction theory is based on the statement that the key aim of the communication process between two people is to reduce the uncertainty, and get to know each other by applying various communication strategies, including passive observation, active assessment, and interpersonal communication. Theoretical Discussion The bases of the uncertainty reduction theory are linked with the concept that people will try to get to know as much as possible about each other by using various communication channels. Considering the fact that their uncertainty can be observed through behavioral and cognitive factors, it should be emphasized, that the general premise of the theory is linked with the necessity to adapt behavior and communication in order to find the most suitable behavioral pattern. Additionally, people tend to find out the opponent’s opinion, as well as formulate their own one about the other communicator. ...
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