The 2012 political environment was a tense one with Obama and Romney trying to paint the other as the wrong man for the American presidency. While Obama focused on his track record which was pretty impressive to show the American voter that he was the best candidate for the job, he used Romney’s Wall Street record and role in the 2008 world recession to throw mud unto his opponent . His position was a delicate one since, though he had managed to see to the elimination of most of America's problems, he had thrown his country into its greatest debt ever. It was a delicate balancing of power that required him to convince the American voter that even with the huge debt he had created for the country; he needed more money to alleviate most of the population from the problems it faced in its daily roles. His campaign adverts therefore focused on his track record and promise for better days ahead.
On the other hand, Mitt Romney had a harder task before him in terms of convincing the American voter that he could not only outdo Obama but he could change the leadership of the country and give the average American a chance to make wealth for themselves. His campaign adverts thus focused on the business part of America and Obama's weaknesses. The adverts by Romney's team thus took every word that Obama uttered and used it against the then incumbent president. The two candidates’ campaign adverts thus had different themes but their central message was the bettering of Americans' life . ...Show more