Analysis of 2012 Presidential Campaign Adverstising

Analysis of 2012 Presidential Campaign Adverstising Research Paper example
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Journalism & Communication
Pages 7 (1757 words)
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ANALYSIS OF 2012 PRESIDENTIAL CAMPAIGN ADVERTISING Name Course Date Advertising is a very effective campaign strategy since, just like in marketing; consumer sensitization has a great impact on the products’ uptake by the market. The consumer in the political arena is the voter and is in need of information to make a choice between the several candidates at their disposal.


The case at hand is in the United States of America where an Analysis of 2012 Presidential Campaign Advertising shall be done to determine the adverts’ effectiveness and failure points in marketing Barrack Obama and Mitt Romney to the American voters1. The 2012 political environment was a tense one with Obama and Romney trying to paint the other as the wrong man for the American presidency. While Obama focused on his track record which was pretty impressive to show the American voter that he was the best candidate for the job, he used Romney’s Wall Street record and role in the 2008 world recession to throw mud unto his opponent2. His position was a delicate one since, though he had managed to see to the elimination of most of America's problems, he had thrown his country into its greatest debt ever. It was a delicate balancing of power that required him to convince the American voter that even with the huge debt he had created for the country; he needed more money to alleviate most of the population from the problems it faced in its daily roles. His campaign adverts therefore focused on his track record and promise for better days ahead. ...
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