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Journalism & Communication
Pages 7 (1757 words)
Introduction In the modern world, it has become impossible to live without encountering media in one form or the other and it has become normal for people to wake up to the sound of radio, listen to an iPod while travelling, or pass by a billboard advertising one product or another…
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In previous eras, the main sources of entertainment for people tended to be festivals dedicated either to harvesting, or in praise of one god or another. In the western perspective, this came to be replaced by theatre and with the modern age came the development of television and the television networks which continue to offer a wide variety of visual entertainment. The advancement in technology has increased the demand for entertainment from individuals, and because of the wide variety of entertainment being offered, it is not a surprise that many of the entertainment companies involved are competing heavily to capture audiences. Because of this, the audience has gained a great influence in controlling the tyoe of media they would like to view, and this can be likened to the individual’s lifestyle as well as mindset (Napoli, forthcoming). From the very beginning of the development of media, the main question that has concerned the developers is whether the media has any influence on the audience. It has been proven that different types of media can influence the audience, so that in some cases, when an individual sees an advert of a product on television, he or she will likely purchase the product. ...
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