Effective leadership and novel and innovative organizational communication strategies aimed at integrating the efficiencies of a talented workforce with strong leadership are the only means available at the disposal of organizations today, to sustain their competitive positioning and market domination (Burke and Cooper 5; Driskill and Brenton 936). At Ogilvy & Mathers’ (O & M) special efforts are made by the leaders and managers to translate the corporate challenges encountered by them into success stories by encouraging a system of smooth uninterrupted communication and building an environment that honors and elevates the status of employees to that of highly competent and motivated individuals. Introduction: Ogilvy and Mather is a reputed international advertising firm headquartered in Manhattan, U.S.A founded in the year 1948 by David Ogilvy and spread in over 169 cities. Over the past 60 years the firm has managed to build a strong brand name and encouraged an impressive corporate culture that has helped build some of the most recognizable brands in the world namely American Express, Ford, Shell, Barbie, Sears, Dove, IBM, and Kodak among others (O & M). The overwhelming success achieved by the firm stems from its persistence and relentless pursuit of excellence which it managed to achieve by developing and implementing innovative workplace practices and strong leadership. Some such leadership and organizational communication strategies adopted and applied by O & M over the years that helped the brand in achieving unprecedented success, are discussed in the following sections. Leadership at O & M: According to Wrench (182) coaching strategy of leadership is one of the most significant strategies adopted by modern leaders which entails the use of one-on-one interactions by the leaders as a means of communicating with their followers and subordinates in a bid to enhance their performance. This strategy was successfully applied by David Ogilvy - the founder of O & M one of the most renowned international advertising firms. Ogilvy's leadership entailed an innovative coaching style which included long and deep conversations with the employees which were not limited to the problems and issues faced by them within the organization but extended beyond the boardroom into their personal space, where the employees were encouraged to discuss their personal beliefs, dreams, goals well as career related hopes (Wrench 183). Coaching style of leadership: This style of leadership was first introduced by Paul Hersey and Ken Blanchard in the late 1960s (Poole 104) and later popularized by Daniel Goleman (Cherniss and Goleman, 43). Wright (237) defines coaching leadership as leadership that "delegates responsibility for elements of the organization's strategy". One of the key traits of a leader as a coach is the ability to listen to their employees via a one-to-one communication method and establish rapport and mutual trust. Good leaders according to this leadership style are those that excel in the art of listening and guiding their employees to identify their strengths and weaknesses and contribute towards their productivity and performance by helping them to identify the resources required to enhance their outcome as well as ways to find the same (Wright 237). Ogilvy & Mather has always endorsed the ‘leader as a coach’ brand of leadership whereby the leaders are encouraged to
Leadership and organizational communication strategies at O & M "Superior service to our clients depends on making the most of our people. Give them challenging opportunities, recognition for achievement, job enrichment and the maximum responsibility. Treat them as grown-ups - and they will grow up…
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