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Research Paper example - Organizational Communication
Journalism & Communication
Pages 6 (1506 words)
Leadership and organizational communication strategies at O & M "Superior service to our clients depends on making the most of our people. Give them challenging opportunities, recognition for achievement, job enrichment and the maximum responsibility. Treat them as grown-ups - and they will grow up…
Extract of sample
Effective leadership and novel and innovative organizational communication strategies aimed at integrating the efficiencies of a talented workforce with strong leadership are the only means available at the disposal of organizations today, to sustain their competitive positioning and market domination (Burke and Cooper 5; Driskill and Brenton 936). At Ogilvy & Mathers’ (O & M) special efforts are made by the leaders and managers to translate the corporate challenges encountered by them into success stories by encouraging a system of smooth uninterrupted communication and building an environment that honors and elevates the status of employees to that of highly competent and motivated individuals. Introduction: Ogilvy and Mather is a reputed international advertising firm headquartered in Manhattan, U.S.A founded in the year 1948 by David Ogilvy and spread in over 169 cities. Over the past 60 years the firm has managed to build a strong brand name and encouraged an impressive corporate culture that has helped build some of the most recognizable brands in the world namely American Express, Ford, Shell, Barbie, Sears, Dove, IBM, and Kodak among others (O & M). ...
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