StudentShare solutions
Triangle menu

Media - Essay Example

Nobody downloaded yet

Extract of sample
Media

‘Hot’ media was descriptive of elements of the mass media such as radio, newspapers and magazines. These media types give a lot of information to the reader or listener but do not give room for a lot of sensory involvement or completion on the part of the listener or reader. What McLuhan described as "cool" media included media sources like television as well as the telephone or television. Due to the fact that these devices do not give as much information as the radio or newspaper, they have to exact a stronger sensory “hold” on the attention of their users so as to remain relevant. McLuhan was especially engrossed with the effect of the television, which was just then gaining popularity, on its regular viewers. He was even more enthralled when later research established that television actually affects viewers by supporting them in developing passive brain wave patterns. Each mediums form is connected with a different understanding where the senses are concerned and so expose the consumer to different experiences. These experiences or alterations of perceptions form the basis of the general message’s meaning. McLuhan had a broad definition for the word ‘media’. He perceived it as “any technology that ... forms extensions of the human senses as well as body”.2 McLuhan correlated parts of the body with technological parts so as to give a better characterisation of how he perceived technology. For instance, he felt that clothing was simply an extension of the skin, while the book could be said to be an extension of the eye. McLuhan felt that these industrial extensions could in fact intensify a specific human sense while the remaining other four were disregarded. Therefore, technology, according to McLuhan, interfered with people’s sensory balance, which then affected the emotional responses of the larger human society. This process, according to McLuhan, could be viewed as being the unintended cause of all the principal cultural shifts that have typified eras of human history like the industrial age or the renaissance. McLuhan believed that human beings adapt to their environment by way of given balances, and that the main medium used in each age unearths a distinct sense ratio. McLuhan perceived every medium as being an exaggeration of one of the human faculties. He even believed that the human central nervous system is represented in the electric circuitry. It was McLuhan’s believe that in the prehistoric era, humankind existed in the perfect condition in which all of man’s senses functioned together in perfect synchronisation. In his words, “prior to the discovery of the phonetic alphabet, humankind existed in a world where all the five senses were simultaneous and balanced; this was a world of filled with resonance as well as tribal depth”.3 Humankind, according to McLuhan, lived in a space that was devoid of margins or even a centre. The only way through which preliterate people could exchange ideas was through speech. In essence, all information ...Show more

Summary

Journalism, Mass Media and Communication Marshall McLuhan, who lived between 1911 and 1980, was a cultural critic, media theorist, and provoker. McLuhan became widely recognised during the 1960s due to his deep insights about the information era. One of McLuhan's best known concepts which are basically summarised by the assertion that, "the medium is the message." The fundamental theory in the statement “the medium is the message” is that the medium through which content is contained has a significant role in the way it is identified…
Author : rennergarnet
Media essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Media"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

MEDIA
Because of such a well organized and frequent appeal it makes to the public through advertisements, public feels drawn towards the ideas it projects without even realizing that. Media has negatively influenced the society in many ways some of which are discussed below: People start to approve of the negativities around them: While imitating the glamorous role models, people tend to adopt what is wrong what they would otherwise not.
2 pages (500 words) Essay
Media
6 Drawbacks of television media……………………………p .7 Conclusion………………………………………………….p .9 Works cited ……………………………………………….. p. 11 Outline Mass media has many avenues through which they can get to the members of the public who are the targeted and end users.
9 pages (2250 words) Essay
Media
According to the paper in the modern world, media plays a more significant role than never before owing to the numerous events and happenings that take place instantaneously. Certainly, the way media has revolutionized especially in the past decade has changed the way people across the globe operate. This is especially so due to the emergence of the social networking sites that supplement the mainstream media in the dissemination of information, the veracity of much of its content is questionable.
4 pages (1000 words) Essay
Media
Censorship can be defined as the control and regulation of ideas and information that goes in a cycle through the people of the society. It also refers to reviewing and analyzing print and electronic media to remove or suppress parts that are deemed unfit for the public to view.
5 pages (1250 words) Essay
Media
The alternative of mass media is the Internet. The work of Habermas “Structural Transformation of the Public Sphere” (1989) emphasized the importance of people’s ability to influence the existing media or creating alternative methods. It is understandable that politics and media are the spheres, which are able to interconnect with each other and thus depend on each other.
6 pages (1500 words) Essay
Media
Its noble principle which is to integrate a unified economic, political and cultural system across the globe had turned towards dominance of world affairs under the powerful states. Its aim for economic growth, prosperity and economic freedom had become a move towards
2 pages (500 words) Essay
MEDIA
Media has negatively influenced the society in many ways some of which are discussed below: While imitating the glamorous role models, people tend to adopt what is wrong what they would otherwise not. The audience tends to be neglectful
2 pages (500 words) Essay
Media
It will also draw the connection between media production, media textuality, and media reception. The Cable News Network (CNN) produced a report entitled,
2 pages (500 words) Essay
Media
Since media can reach large audience without any hassle, therefore, it has also been used for negative purposes as well, i.e. for the purpose of propaganda. For this reason, not every state and country have a sound and strong relationship with its media. However,
7 pages (1750 words) Essay
Media
increased application and dissemination of the Internet, which is a key source for globalising news, through the official websites of newspapers, and the latest invention is the social media. Social media represents resources and provides a platform to share content in the form
9 pages (2250 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us