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Do the media create idols for society? Are we persuaded by these creations?
Journalism & Communication
Pages 3 (753 words)
Name: Instructor's name: Course: Date: Media and social control The role of media in the society has changed significantly which is evident in the development of social controls. The development of celebrities is a product of social control. Social controls shape the behavior of individuals in the society, which in turn shape their view of issues including success.
For instance, in a setting where marriage is deemed successful only when one sticks to a single partner in life, a person brought up in such a setup will value marriage even if taken into a liberal society that has a different culture. Social imagination is the understanding of the social outcomes as a product of the social context and social actions. Social imagination is the ability to perceive issues and things in a social context. According to Mills the power of social imagination is based on the ability to connect personal troubles to social issues. The power of social imagination cannot be envisioned, except when a person is able to evaluate alternative view of that presented by the society, thus; evaluating the social conditioning placed by the society on the person. The society plays a significant role in developing an understanding of social and individual issues of poverty, fame and wealth. Social imagination has led to the creation of the celebrity and idols that are given the title because of several achievements based on the nature of the achievement. However, the creation of idols in the society has led to loss of personal focus. Many youths have changed their lifestyle to be able to look like someone else. ...
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