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Why Media Ownership and Diversity Matters? - Essay Example

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Undergraduate
Author : mokon
Essay
Journalism & Communication
Pages 4 (1004 words)

Summary

Research studies indicate of the effectiveness of news coverage in impacting on public opinions based on various approaches such as agenda-setting and framing. In line with this, setting an agenda determines the issues that media and broadcasting houses discuss in order to influence public opinion. …

Extract of sample
Why Media Ownership and Diversity Matters?

Why Media Ownership and Diversity Matters?

By writing this letter, it is my firm belief that you will take a leading role in advocating for issues pertaining media ownership and diversity. From the onset, it is vital to highlight that various legislations and court rulings have rolled the gains made in the ownership of media in the country with the issue of ownership concentrated on certain key elements while women and the minorities face challenges in media ownership. Simultaneously, it is evident that employment of women and the minority in the media industry experiences little progress despite the country’s efforts in engaging the minorities and women in various fields due to affirmative action. Undeniably, there is a persistent lack of women and minority representation in the management of media houses and broadcast companies, which consequently narrows the economic and professional opportunities in one of the most influential industries in the country. The issue does not only occur in management. However, watching prime time news in the media depicts minorities in a bad light. For example, the scenes that the media subjects their viewers to involve Latinos invading the borders of this nation while the black community in America is painted as criminals with handcuffs on them following incidents of crime and consequent arrest by law enforcement agencies. Indeed, this depiction of minorities paints a gloomy picture on the country’s media. On the other hand, women also face widespread underrepresentation on prime time news. ...
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