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Cross cultural communication and internal communication improvement in the oil and gas industry (ADNOC)
Journalism & Communication
Pages 8 (2008 words)
Communication Improvement in the Oil and Gas Industry (ADNOC) Name: Institution Communication Improvement in the Oil and Gas Industry (ADNOC) Introduction There is consensus that globalisation has indeed influenced business in the global arena. Multinational companies are presently engaged in strategizing how to obtain market leadership.
This is because they could be having ethnic and cultural differences. There has been extensive discussion about the significance of poor internal communication together with cross – cultural communication towards the inability of companies to realize positive performance. The comprehension of cross – cultural and internal communication is crucial to the realization of organizational competitiveness. It has been observed that communication challenges within organizations have made it difficult to manage and screen threats the performance. As workplaces increasingly become global, there is the need to ensure effective cross – cultural communication as well as maintaining internal communication excellence. Companies must comprehend how to pass information to their workers and clients in order to meet the organizations goals and aspirations. The Oil and Gas Industry is one such global workplaces where there is the need to have excellent communication both internally and across other cultural groups. It is notable that the gas and oil company (ADNOC) is experiencing challenges in its internal and cross-cultural communication, which has affected performance in the exploration and production section of the corporation. In order to rectify this challenge, there is a need to commission research to help understand how internal and cross-cultural communication can be improved. ...
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